1. The East-Indiaman Götheborg

2. Vision A unique cultural project with great commercial opportunities A flagship for Swedish culture, trade & industry

3. To build an East-Indiaman that will sail for Sweden round the world To raise an interest for international trade and industry During stop in port function as a bridge between countries & companies and to promote new business relations Business Idea

4. Goal To present trade and industry an attractive platform for marketing and create a highly valued tourist attraction

5. Number of visitors Numbers of visitors

6. Annual income 1994–2003 Milj SEK

7. Press statistics (in Sweden ) Number

8. Articles in foreign papers

9. Great interest in China Museum about the East India Company Opened in Guangzhou (Canton) October 2002 SOIC delegation to China October 2002 Heavily covered by Chinese media: TV-broadcasting and articles (Shanghai News, China Morning Post, Hong Kong Morning Post etc) TV-production (3 x 20 min) Exposed to app. 90 million viewers (April – June 2003, five reruns) TV-broadcasting live from the ship launching, 6th of June 2003 Guangzhou TV sending live from Gothenburg, exposed to appr. 350 million viewers World Expo in Shanghai 2010 Request that the ship will take part

10. Outbound voyage

11. Homeward voyage Hongkong Mauritius Port Elisabeth Kapstaden Singapore Ascension Göteborg London Shanghai

12. Swedish Embassy in Beijing The voyage of East-Indiaman to China is by the embassy rated as one of the most important promotion project during the next three years. The Embassy therefore intend to put much effort into making an active media strategy and work for the project to receive as much attention as possible.

15. Stamps featuring the East- indiaman was published 4th of October 2003

16. These are already onboard Official patron HRM Carl XVI Gustaf Main sponsors Göteborgs-Posten, Port of Göteborg Stena Line & FöreningsSparbanken 130 sponsors & contributors The Swedish Club, Gard Services, Swedish Trade Council, Electrolux, VOLVO Penta, Skanska, Rolls Royce, Bahco, Kongsberg, SKF etc. EU project Target 3

17. Welcome onboard!

18. Contact information The Swedish East India Company Terra Nova, Eriksberg SE-417 64 Gothenburg S WEDEN Telephone: +46 (0)31- 779 34 50 Fax: +46 (0)31-779 34 55 E-mail: info@soic.seinfo@soic.se www.soic.se