1. With an ear to the ground: Working to promote media and information literacy in the Nordic countries Catharina Bucht The International Clearinghouse on Children, Youth and Media NORDICOM, Göteborgs universitet 2014-11-21

2. Nordicom Information centre in the field of media and communication Three areas: research, media trends (statistics, owner structures), youth and media Cooperation between the Nordic countries © Nordicom 2014

3. The Clearinghouse aims to spread information about… Research on children, young people and media Research and practices regarding media education/media literacy and children’s/young people’s participation in the media Measures, activities and research concerning children’s and young people’s media environment © Nordicom 2014

5. The Grünwald Declaration on Media Education, 1982 (UNESCO) ‘We live in a world where media are omnipresent (…) Political and educational systems need to recognize their obligations to promote in their citizens a critical understanding of the phenomena of communication.” © Nordicom 2014 Recommendations Addressed to UNESCO on Media Education (1999) The Alexandria Declaration (2005) European Charter for Media Literacy (2006) UNESCO Paris Agenda. 12 Recommendations for Media Education (2007) Fez Declaration on Media and Information Literacy (2011) Paris Declaration on Media and Information Literacy in the Digital Era (2014)

6. Clearinghouse Publications dealing with Media Literacy/MIL: © Nordicom 2014

7. The Media Barometer Data on media use in Sweden from 1979 and onward Financing from Dept. of Culture and contributions from media sector, trade associations, etc. Today over 4 000 interviews (telephone) Population living in Sweden 9–79 years Reach, use (time) and access © Nordicom 2014

8. The Average Media Day 1979-2013 Share of population 9-79 years using different media the average day 1979-2013 (%) © Nordicom 2014

9. Access to various media at home 2003-2013 (per cent) Source: Nordicom-Swedens’ Media Barometer 2014 © Nordicom Sweden 2014

10. Access to various media at home 2003-2013 (per cent) Source: Nordicom-Swedens’ Media Barometer 2014 © Nordicom Sweden 2014

11. Access to smartphone and tablet computer 2010 - 2013 (%) SexAgeLevel of education TotalMenWomen 9-1415-2425-4445-6465-79LowMedHigh Access to smartphone 201014161314252311341419 2011364033435756297113643 20125457506182745017225659 2013 6769658090896828346973 Access to tablet comp. 2010No data available 20117861210962269 201218201731262515561421 2013 3738376237513815173541 Source: Nordicom-Swedens’ Media Barometer 2014 © Nordicom Sweden 2014

12. Time 272 minutes 230 minutes283 minutes © Nordicom Sweden 2014 9-14 years * Cinema or scheduled television not included ** Radio and television not included Figure 15. Time devoted to media use 1979/1980, 2002 and 2013 (minutes)

13. Time 369 minutes366 minutes408 minutes * Cinema or scheduled television not included ** Radio and television not included © Nordicom Sweden 2014 Figure 16. Time devoted to media use 1979/1980, 2002 and 2013 (minutes) 15-24 years

14. News Figure 14. News in morning paper, on television or online the average day in 2003-2013 (per cent) © Nordicom Sweden 2014

15. MIL – The UNESCO Curriculum

16. MIK © Nordicom 2014 Source: UNESCO Media and Information Literacy Curriculum for Teachers, p.18 (2011)

17. EAVI’s Model of ML Assessment Criteria: Source: Study on Assessment Criteria for Media Literacy Levels. Final Report. EAVI (2010), p.8

18. Source: UNESCO Media and Information Literacy Curriculum for Teachers, p.19 (2011)

19. Publications… UNESCO Media and Information Literacy Curriculum for Teachers Accessible in full text on our web site © Nordicom 2014

20. Anthology Analysis and reflections from researchers and experts in media pedagogy, educational radio/TV, Swedish Library Assoc., Swedish Media Council Resources for teachers EU initiatives: ML Assessment Inspire to reflection and discussion

21. …one more… Report from Nordic Expert Meeting, October 2013 MIL-issues to be raised on the political agenda Assessment of the situation in the Nordic countries Speeches and conclusions from the meeting, additional articles from researchers © Nordicom 2014

22. Further resources… Report published by the Norwegian Media Authority Systematic overview of studies related to media competence in the Norwegian population Using EAVI’s model Technichal skills covered and Communicative skills partly covered but studies focusing on Critical understanding most needed

23. http://mik.statensmedierad.se/ © Nordicom 2014

24. Thank you! © Nordicom 2014 www.nordicom.gu.se/clearinghouse catharina.bucht@nordicom.gu.se