1. Youtube DIGITAL MEDIA MANAGEMENT mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

2. History Founded in February 2005 and officially launched in December 2005 The first YouTube video, titled Me at the zoo, was uploaded on April 23, 2005 Yakov Lapitsky he created a first YouTube account Consumer media company for the sharing, commenting, and viewing of original videos worldwide Purchased by Google October 9, 2006 YouTube still operates independently Google bought YouTube for $1.76 billion M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

3. What is YouTube? YouTube is a video sharing web-site where users can upload, view and share video clips. Unregistered users can watch most videos on the site by visiting http://youtube.com, while registered users are permitted to upload an unlimited number of videos. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

4. YouTube is an internet website that specialize in publishing user posted video clips. YouTube is an American video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—in February 2005. Google bought the site in November 2006 for US$1.76 billion. As of early 2007 You Tube is one of the top ten most popular video posting website on the internet M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

5. YouTube Concept The original concept originated from hot or not.com HOTorNOT, was the first website where anyone could upload content that everyone else could view. The idea of video hotornot.com was to narrow People were posting whatever videos they wanted M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

6. Co-Founder of YouTube Chad Meredith Hurley Steve Chen Jawed Karim M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

7. Chad Meredith Hurley Chad Meredith Hurley is the co-founder and Chief Executive Officer of the popular San Bruno, California-based video sharing website YouTube, one of the biggest providers of videos on the Internet. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

8. Steve Chen Steve Chen is the co-founder and Chief Technology Officer of the popular video sharing website YouTube. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

9. Jawed Karim Jawed Karim is the co-founder of the popular video sharing website YouTube. Many of the core components of PayPal, including its real- time anti-fraud system was also designed and implemented by Karim. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

10. Sell to Google Google buys YouTube Chad Hurley and Steve Chen sold some of Youtube’s rights and control to Google for for $1.75 billion in October of 2006. Now not only does the YouTube team have to report to Chad and Steve on issue regarding the sight, they need to speak with corresponding Google executives. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

11. How to make money on YouTube? 1.Set up your channel. 2. Upload content. 3. Gain an audience. 4. Enable monetization in the Video Manager. 5. Increase 4000 hours of watch time and 1000 subscribers. (According to YouTube's new policy, no ads will be displayed on your content unless you hold a total of 10,000 views, 1k subscribers and 4k hours watch time on your channel. ) 6. Set up Google AdSense. 7. Market your videos elsewhere. 8. Become a YouTube partner. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

12. Set up your channel our channel is your personal presence on YouTube. Each YouTube account has one channel attached to it. Create your account or use your existing one. Add keywords to help people find your channel. Make sure that your keywords are relevant to your content. Your user name can also work for or against you. If it’s short, easy to remember, and original, people will be more apt to remember you. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

13. Upload content Try to upload content that is high quality Even if your content isn't great at first, keep at it. Practice makes perfect. Try to make each video better than the last. Improve your content by either using a better camera or trying better editing software or techniques. By uploading regularly you can help hold an audience. People are more likely to subscribe if you add content on regular schedule, and maintain that schedule as much as possible. Make sure to tag your videos with key words that describe the content, as well as an eye-catching description. These will help drive people to your video from YouTube searches. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

14. Gain an audience There is no one secret to getting more subscribers, just make the best content that you can and they will come to you. Keep uploading content and try to get people hooked. Send your video out on Twitter and Facebook. Share it with people. Distribute it elsewhere on the internet. Interact with your viewers by responding to comments and making occasional videos directly related to viewer comments and questions. Connecting with your community will bring more members into that community. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

15. Monetize your videos. In order to start earning money on your videos, you’ll need to enable monetization. This means you are allowing YouTube to place ads in your video. This also means that you acknowledge that there is no copyrighted material in your video. Go to www.youtube.com and click "My Channel" on the webpage. Click the link called "Video Manager" on the top bar. Click channel and Enable on monetization. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

16. Meet the requirements According to YouTube's new policy, no ads will be displayed on your content unless you hold a total of 10,000 views, 1k subscribers and 4k hours watch time on your channel. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

17. Set up Google AdSense. You can set up Google AdSense for free at the AdSense website. Click the Sign Up Now button to begin creating your account. You must be 18 years or older to create your own account. You need either PayPal or a bank account and a valid mailing address as well as other information so AdSense can verify who you are and who to send the money to. You only gain money per ad click and a smaller amount per view but it adds up over time. This is why having an audience is key. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

18. Check your analytics Once you have some videos online, monetized, and being viewed, you can check out the analytics on them to see how they are performing. Click the Analytics option in your Channel menu. Here you can view estimated earnings, ad performance, video views, demographics and more. Use these tools to see how your content is resonating with your audience. You can change your content or your marketing if you’re finding that you aren’t attracting the users that you want to. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

19. Market your videos elsewhere. Don't put your videos just on YouTube! Start a blog, make a website or post them on other video or social media sites. The more views it gets, the better. By sharing the link or embedding the video on the internet, you are increasing the chance of it getting noticed. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

20. Become a YouTube partner. YouTube Partners are YouTube members who have monetized videos with a large number of viewers. You can apply for YouTube partnership at any time through the YouTube Partner page. In order to gain access to the most powerful Partner programs, you need to have 15,000 cumulative watch hours for your channel over the last 90 days. You receive greater exposure on YouTube You’re offered more customization options for your channel M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

21. How to Earn Money through YouTube? This is a common question asked and it really depends on who you ask. You may have heard that you’ll make one dollar per thousand views or that it’s $1,000 per Million Views. Well, we’re asking the wrong question. We should be asking, “How much ENGAGEMENT does it take to make money on YouTube?” You don’t make money based on the amount of views you have. You make money based on people’s engagement with the ad. Engagement here means clicking or watching a ad for more than 30 seconds. YouTube Advertising is managed in the Adwords platform. Advertisers choose ads on a Cost Per Click (CPC) or Cost Per View (CPV) model. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

22. Use of YouTube/ Promote your Products through YouTube videos If you have a product to sell, make the video in such a way that you should attract viewers Prominently display your phone number and webpage address in the video If you are a consultant and want to promote your services, try to upload motivational lecture or slideshow about your specific business practices to demonstrate your client If you are a musician to sell a CD, create a music video If you are and artist, create photo slideshow M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

23. Competition Major Competitors : MSN Video Google Video Yahoo MySpace (2005-2009) M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

24. How to increase views on YouTube? Feature it on your YouTube Page Choose a good thumbnail Make your title short and interesting Pick tags that will be good for SEO Write a good video description Take advantages of the nonprofit comment on YouTube Upload a transcript of your video in English Post early and often Add a pop-up on your website M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

25. CPC/CPV YouTube advertising is managed in the Google Adwords platform. The advertisers are choosing ads based on two different constituents is a cost per click (CPC) and cost per view (CPV). Advertisers have two models based on which they choose the advertisement. a) Cost per View (CPV) b) Cost per Click (CPC) M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

26. stop worrying that how much YouTube pays Focus on your content and increase your fan base and subscriber on your channel. This would automatically lift your earning for long term. The more you have subscribers on your channel, the more your videos get hits and thus eventually increase your earning. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

27. Google Adwords/Adsense/Analytics Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

29. Google Adsense is a CPC (cost-per-click) advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targeted and relevant to the content of the site. M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

30. How does adsense work? The whole process is very simple. You create an Adsense account, insert a small amount of code into your website pages –and that’s all. Google will display targeted ads on your page that’s relevant to the content of your website, your website visitors will start clicking those ads and you will be paid for it. Google Adsense works on a cost-per-click and revenue sharing basis. It charges advertisers per ad click and publishers get roughly 68% of the click amount M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

32. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

33. Three Types of YouTube Videos Keyword Research videos Popular Videos Trend Viral videos M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

34. How to Choose tags and keywords for YOUTUBE videos Important websites Keyword everywhere Tube Buddy M.Mujeeb Riaz mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk