1. Private Internet Consultation Presented by: Allan Pressel, CEO PowerSite123 310-363-0095

2. What Do You Want To Increase?
High-level goals
# Clients
Revenue
Low-level goals
Awareness
Website traffic
list signups
Facebook friends/likes
Twitter followers
Blog subscribers
Backlinks (other sites linking to yours)
Referrals
What are the top 2-3 goals for your:
Organization?
Website?

3. Your website Rate your site from 0 (worst) to 10 (best).
What do you think about your site?

4. Your social media Rate your social media from 0 (worst) to 10 (best).
What do you think about your social media?

5. Your marketing Rate your marketing from 0 (worst) to 10 (best).
Marketing plan
marketing
Brochure
Logo
Branding PR
Ads
Success stories
Testimonials
Annual report
Etc.
Your marketing
Rate your marketing from 0 (worst) to 10 (best).
What do you think about your marketing?

6. How can you achieve these goals?
1. Traffic
2. Interest
3. Action

7. Objectively Measure Your Progress

8. What is Google looking for? How can you be “findable”?
Q: How do (the right) people find you online? A: Search Engine Optimization
What is Google looking for?
How can you be “findable”?

9. Measuring Your SEO
WebRankStats.com

10. 1. What is Google looking for?
Lots of:
Traffic
Backlinks
Fresh content
SEO
Mobile optimization

11. Mobile Stats 65% of web traffic comes from mobile!
More mobile than desktop devices
High conversion rates
Popular for search

12. These are the keys to being “findable”

13. 7 Components of an Effective Website

14. Home Page Design: Best Practices
10-second test
Tagline and hook statement
Outstanding design
Animation
Compelling calls to action
Content
What users want to see
(not just what you want to tell them)
Sufficient amount
Dynamic
Search-optimized
Lots of images
Photos
Graphics
Audio
Video

15. Image stats Pictures: Social media posts: Landing pages: Searches:
47% more clicks than text
Social media posts:
visuals ↑ engagement 94%
Landing pages:
videos ↑ conversion rates 86%
Searches:
images ↑ search results 60%

16. Massive Text

17. Parallax Scrolling

18. Storytelling

19. Navigation Simple Intuitive Requiring minimal screen real estate
Horizontal
Enabling user to get from any page to any other page with one click

20. Content What should people be able to SEE on your site? Private areas
Home Page (dynamic!)
Mission Statement
Products/Services
Goals
What’s New
Accomplishments
Brief History
Message from CEO
Press Releases
Past Events
Success stories
Endorsements/Awards
Testimonials
Photo Album
Privacy and Security Policy
Download Documents
How We Can Help You
FAQ
Links
Staff List/Bios
Board List/Bios
Contact Us
Lots more…
Private areas

21. Foreign Language Translation
Best Practice Example:
Catholic Charities of Dallas
Dallas, TX

23. Financial Transactions

24. Online Payments (secure, within your site)
Best Practice Example:
CASTLE
Fort Pierce, FL

25. 600% 200% 99% organizations increased online $
Increase in online revenue: In-site donations vs. 3rd party site donations
(source: Network For Good)
99% organizations increased online $
Of ~1,000 orgs helped by PowerSite123
200%
Increase in average online purchase amount
(source: PowerSite123 study)

26. Recurring Payments Best Practice Example:
Crossroads Youth & Family Services
Norman, OK

27. Events
Best Practice Example:
Colorado Watershed Authority
Boulder, CO

28. Membership/Fees Best Practice Example:
California Urban Forests Council
San Rafael, CA

29. Marketing Campaigns
Best Practice Example:
Padre Foundation
Orange, CA

30. eStore Best Practice Example:
Blind Industries and Services of Maryland
Baltimore, MD

31. Financial transactions
Cash payments
Recurring payments
Events
Membership/fees
Marketing campaigns
eStore
Affiliate marketing

32. Non-financial Transactions

33. Email Best Practice Example: Hideout Pub and Grill
Arlington Heights, IL

34. Recruit Staff Best Practice Example: Development Resources, Inc.
Arlington, VA

35. Forms
Best Practice Example:
Fantastic Friends
Voorhees, NJ

36. Calendar
Best Practice Example:
A Better Way
Berkeley, CA

37. Polls, Surveys, & Questionnaires
Best Practice Example:
CharityFinders
Redondo Beach, CA

38. Referrals Best Practice Example:
Northwest Infant Survival & SIDS Alliance
Seattle, WA

39. Feedback
Best Practice Example:
Operation Access
San Francisco, CA

40. Free Offers
Best Practice Example:
Alabama Wildlife Center
Pelham, AL

41. Testimonials Best Practice Example: Farrah Fawcett Foundation
Beverly Hills, CA

42. Social Media Best Practice Example: San Diego Center For The Blind
San Diego, CA

43. Webinar/Podcast Best Practice Example: Secrets of Success
Los Angeles, CA

44. Blog
Best Practice Example:
Surgilite
Torrance, CA

45. Landing Pages
Best Practice Example:
Scott Mills Prints
Redlands, CA

46. Non-financial transactions
list signup
Employment
E-newsletter
Petitions
E-Cards
Forms
Calendar
Referrals
Survey
Public opinion poll
Questionnaire
Searchable directory
Feedback
Web 2.0 tools
Social media
Discussion forum
Webinar/podcast
RSS (subscribability)
Blog
Landing pages

47. Content Management System (CMS)
Functionality Management System (FMS)
Best Practice Example:
Latin America Assistance
Solvang, CA

48. Reporting

49. Share Data Through Import/Export
Best Practice Example:
YWCA Pierce County
Tacoma, WA

50. Schedule Automatic Content Changes
Best Practice Example:
NuStem
Beverly Hills, CA

51. Receive Automatic Notification of Transactions
Best Practice Example:
DTLA
Los Angeles, CA

52. Reporting & Analysis Best Practice Example:
Workforce Solutions of the Golden Crescent
Victoria, TX

53. Cultivate data from your site activity
Website traffic
How many people visited your site?
When?
How did they find your site?
Search engines
Which search engines?
Which keywords?
Links from other sites
Which pages of your site did they visit?
How long did they spend on your site?
Transactions
Who spent $100+ last year but nothing this year?
Cultivate data from your site activity

54. $ spent on website, social media, SEO, or marketing = investment
Positive ROI (return on investment)
Rapid payback
Your management and board should set objectives:

55. Allan Pressel, CEO PowerSite123 310-363-0095 allan@powersite123
Allan Pressel, CEO PowerSite

56. What would you like help with?
1. Website
2. SEO
3. Social media
4. Mobile optimization
5. Blogging (we create your posts)
6. Marketing
Marketing plan, brochure, logo, annual report, infographic, branding, PR, etc.

57. PowerSite123 Leading Functionality Management System
for small businesses

58. SEO Consulting
50+ specific SEO recommendations (for you to implement easily)
Comprehensive report
$400
Basic SEO Implementation
5 website pages (or more)
Includes (research and implementation)
Description metatags
Keyword metatags
Content
Page headings
Image tags
URLs
Page titles
$1,300
Marketing Fitness Program
SEO

59. Marketing Fitness Set monthly goals
Create baseline measurements and targets
Implement strategies to achieve those goals
Re-measure to ensure effectiveness
$1,300 per month, 6 month minimum
Includes (each month):
Up to 28 hours
Blogging: research, write abstract, post (6 hours)
Posting - FB, TW, LI: research, write/edit, schedule, and post (8 hours)
Posting - YouTube videos (provided by client) (1 hour)
Posting - Instagram: research, create post, post (2 hours)
Grow Twitter followers (3 hours)
2 promo or event custom graphics (2 hours)
Weekly meetings (4 hours)
Phone/ support, on-demand reports (2 hours)
Optional add-ons
Landing pages ($800 apiece)
Thank you pages (included with landing pages)
Video creation
Marketing review/brainstorming session
Marketing strategy & implementation
Reports (Google Analytics, Website Stats, LinkedIn, Twitter)
Public relations (reviews, press releases, etc.)
Online advertising (Facebook, etc.)
Offers and calls-to-action
marketing and eNewsletters
SEO, SEM, PPC
Marketing Fitness

60. Device used by website visitor automatically detected
User automatically redirected to a version of your site optimized for that device
Phone version (e.g. iphone, etc.) and tablet version (e.g., ipad, etc.)
Fully customized for your site
Helps SEO
Helps usability/conversions
No redirect or subdomain required
$3,000 + $50/mo.  $1,000 + $0/mo (valid for one month only)
Mobile Optimization

61. Blogging We set up your blog Within your website Full-featured
Interactive (comments, etc.)
Subscribe-able (RSS)
We create/post 3 customized blog posts per week
$100/week
Blogging

62. Marketing Brochures (electronic and print) $2,300
Communications Consultation $1,800
Content Development (website; case studies/success stories; testimonials, etc.) $100/page
Corp. ID Package (electronic letterhead; business card) $1,050
Corp. Materials Package (PPT template, template) $1,050
Logo Design $1,050
Marketing Strategy, Plan and Blueprint (contact us for a quote)
Marketing Tools (CRM, project mgmt., bookkeeping/accounting, etc.) $100/hour setup and training
Public Relations (contact us for a quote)
Search Engine Marketing (SEM) $1,050
and much more…
Marketing

63. Allan Pressel, CEO PowerSite123 310-363-0095 allan@powersite123
Allan Pressel, CEO PowerSite