1. The Anatomy of Type

4. Type Classifications

5. Black Letter Serif Slab Serif Sans Serif Script Grunge

6. Type Family Variations

7. Helvetica Ultra Light Helvetica Light Helvetica Regular Helvetica Medium Helvetica Heavy Helvetica Black

8. Letter and Line Spacing

9. Letter Spacing / Tracking: The uniform adjustment of “white space” between letters or characters.

11. Kerning: The selective elimination of excess “white space” between letters in combination.

12. Think of the “white space” between
letters in terms of volume.

14. Leading / Line Spacing: The adjustment of “white space” between lines of type.

16. Basic Elements of Composition

17. The borders that define the edges of a composition are referred to as The Frame.

18. A shape that is distinguished from the background is referred to as Positive Space.
(Figure)

19. The area around a Positive Space is referred to as Negative Space.
(Figure)
Negative Space
(Ground)

20. A composition “works” when the artists Framing creates a balance between the Positive and the Negative Space.

22. M.C. Escher, Woodcut II, Strip 3

23. Bill Brandt, Nude, 1952

24. Charles Sheeler, Criss-Crossed Conveyors, Ford Plant, 1927

25. Charles Demuth, … And The Home of the Brave, 1931

26. Ray K. Metzker, Philadelphia, 1963