1. The Purpose and Presentation of Texts
Please note that I have adapted information from various resources to create this PowerPoint presentation

2. Remember that a text may serve more than one purpose
Remember that a text may serve more than one purpose. When this is the case, you will need to identify the main purpose served.
Advise
Instruct
(tells you how to do
something)
(explains what your options are or what you need to do in certain
situations.)
Inform

3. Sights,
sounds,
smells,
tastes
& (physical) feelings
Relationships
Characters/people
Events
Emotions
Describe
Helps the reader to create a mental picture
Many texts that describe (such as songs, poems and stories) also entertain.

4. Persuade To adopt a certain opinion/think in a certain way
To join an organisation or
group
To buy
Persuade
To give/donate
To do something

5. Audience: Who is the Text Aimed At? What Does it Do?
For example, people who enjoy reading fiction- particularly if the story is set in the past- might want to read ‘The Book Thief.’ This text tells a fictional story but also contains factual historical information.
A serious newspaper, such as 'The Independent' would probably appeal to people who are interested in politics and current affairs (what is happening in the world.) This text gives this kind of information.

6. Please note that the following table on the different purposes of texts is adapted from Collins KS3 Revision: English

7. Explanation and Examples
Purpose
Explanation and Examples
Texts that entertain often use lots of description.
Entertain
Novels, stories and songs entertain, but they may also want us to think about issues and ideas. They may use suspense, humour, excitement, narrative, themes, topics and emotion. They may also make you identify with or feel interested in characters and events.
Describe
Fiction and non fiction texts may describe people, places, events and experiences. Biographies, travel writing, stories and poems often use a lot of description, so you will probably encounter lots of adjectives and adverbs.

8. Explanation and Examples
Purpose
Explanation and Examples
Inform
These types of text tell you (or inform) you about something.
This could be a textbook, a website such as the one for the Citizen’s Advice Bureau, a news article or even an advert or magazine article that contains information.
Instruct
Instructive texts also give information.
This is often done in a step-by-step manner, with a list of actions to take to help you to achieve a specific goal. It may also contain pictures/ diagrams.
Examples include recipes, instruction manuals and leaflets, and maps.

9. Explanation and Examples
Purpose
Explanation and Examples
Advise
A text giving advice will suggest ways of dealing with problems and tell you what your options are.
A careers advice leaflet will advise you about possible jobs, while a problem page will give advice to readers about their problems.
The Citizen’s Advice Bureau can offer legal advice and help you with debts, housing, applying for citizenship and what to do if you are being treated unfairly at work.

10. Explanation and Examples
Purpose
Explanation and Examples
Persuade
Some texts will persuade you to support a certain view (e.g. that fox hunting is wrong and cruel.)
Others will persuade you to do something (e.g. give money to a charity or buy something.)
They may use arguments, facts and evidence or certain ideologies (for example, World War I posters often used the ideas of masculinity and sense of ‘duty to one’s country’ that were popular in Britain in this era.)
Adverts often try to persuade you that their product is better than similar products and/ or use images to make the product seem desirable (if you buy this product, your life will become more exciting/ fun/ glamorous etc.)

11. Presentational Features/ Devices You Might Find in the Layout of a Text:
Different font sizes
Different types of typography to emphasise certain parts of the text (bold, italics and underlined)
Use of pictures/ images
Captions

12. Use of colour
Bullet points
Headings
and subtitles
Footnotes

13. * Boxed texts have said) * Statistics and facts * Charts and graphs
* Quotations (things people
have said)
* Statistics and facts
* Charts and graphs
A boxed text may be used to make a particular point (perhaps a quote, fact or a statistic) stand out.
* Boxed texts
In a study of 3,000 people who made New Year's resolutions in 2007, only 12% stuck to them.
The resolution with the greatest chance of success was "to enjoy life more".

14. Format
Format refers to the way the text looks or is laid out.