1. “Your brand is what other people say about you when you’re not in the room.” ~Jeff Bezos, Amazon
I had a boss early on tell me that if no one hears from me or hears about my accomplishments they would go unnoticed.
I was a doer. At my desk working more than engaging with others. I was doing more than I was expecting constantly going above and beyond.
My manager said yes people see you as a hard working but they do not know your accomplishments.
If they do not know your specific accomplishments how will they know what your goals are and what your competencies are?
This was a wake-up call as I always thought that my work would speak for itself.
This Photo by Unknown Author is licensed under CC BY-SA

3. What would you say about yourself in 30 seconds?
Would you sound articulate?
Would you be able to highlight the best of you?

4. "If you don't have your own plan, someone else is going to make you fit into their plan."
-Anthony Robbins

5. The Business of YOU Your Personal Brand
We are in the Business of ourselves (Me Inc.)

6. Personal Branding
Personal branding is the practice of marketing yourself and career as a brand
It is an ongoing process of developing and maintaining a reputation and impression 

7. The Business of YOU Your Personal Brand
When people differentiate themselves
Present a value proposition
And Leveraging it consistently
Your Reputation

8. “Branding is something designers think about a lot
“Branding is something designers think about a lot. You take something like a perfume or a car tire or a butt flavored bubble gum, and you ask questions about it that you shouldn’t be able to ask. What kind of tuxedo would this car tire wear to the prom? What is this perfume’s favorite movie? You try to end up in a place where you understand a product as if it is a person.”
― Hank Green, An Absolutely Remarkable Thing

9. There is a lot o noise(competition) out there so
Be Different

10. People will just hear ……

11. Make sure your Personal Brand is
Powerful
Authentic
Consistent
Visible
Valuable

12. Get Started! The Flatter Yourself Exercise
1. Take a piece of paper and fold in half
2. List all the things you are good at on the left - “Flatter Yourself List,”
3. Then all the things you could improve on the right - “Be Real with Yourself List”
This Photo by Unknown Author is licensed under CC BY-SA-NC
This Photo by Unknown Author is licensed under CC BY-SA

13. What are your greatest strengths? What differentiates you from others?
Keep Asking Questions
What makes you special?
What are your greatest strengths?
What differentiates you from others?
How does your uniqueness translate to value?
What are your most significant accomplishments?
What do people come to you for?
What do you want to be known for?
What do you want others to think when they hear your name?
This Photo by Unknown Author is licensed under CC BY-SA-NC
This Photo by Unknown Author is licensed under CC BY-SA

14. https://liveboldandbloom

15. Write down the answers to these two questions:
What 3 words would I use to describe
myself when I first meet someone?
What 3 words would someone else use
to describe me having just met me?
This Photo by Unknown Author is licensed under CC BY-SA-NC
This Photo by Unknown Author is licensed under CC BY-SA

16. Think about the value you bring to the table.
1.What are your natural strengths?
2. What do you do extremely well?
3. What do people acknowledge you for?
4. How do you add value to the marketplace?

17. Now
Write your own business mantra
A personal slogan or philosophy
Words you want to live by
Write your personal/career goals
Keep them SMART

18. “I am not who I’m going to be. I am always becoming.”
“Life isn’t about finding yourself. Life is about creating yourself.”
“Excellence does not require perfection.”
“Happiness is the consequence of personal effort.” 
“Change your thoughts and you change your world.”
Improving your performance, yourself and your life

19. Have specific goals you write down
Where do you want to be in 5 years
Consider which activities will help you reach your goals
Actively seek out and volunteer for high-profile roles and assignments where you can demonstrate your accomplishments

20. But even if I have a Personal Brand how do I market myself?

21. How?
1. Volunteer
to share a project update at an upcoming company meeting or conference that reinforces an area of expertise you want to be known for. Join committees and associations.

22. How?
2. Ask One Question At Every Meeting You Attend.

23. How?
3. Networking and relationship-building is critical to building your personal brand Get on LinkedIn

24. What’s Different About me?
Ask other people. You have resources, so use them.

25. How?
4. Share your Voice With social media groups, consider actively engaging in discussions on relevant LinkedIn, or Facebook groups

26. How do you take control of your personal brand?
Volunteer
Ask Questions
Network
Share your voice

27. “People promote the people they know, trust, and who they see stretching beyond their immediate duties. Interacting with other teams and their leadership gives you a household name, and creates opportunities for you to become a more well-rounded contributor to your business.”
Morgan Chaney, Head of Marketing Blueboard.com

28. Leveraging Social Media
LinkedIn
Feedly
Options include:
Twitter, Facebook
YouTube
Instagram, Pinterest

29. Summary
1. What are your natural strengths? 2. What do you do extremely well? 3. What do people acknowledge you for? 4. How do you add value to the marketplace?

30. Summary Create a Mantra and Goals
1. What are your natural strengths? 2. What do you do extremely well? 3. What do people acknowledge you for? 4. How do you add value to the marketplace?

31. differentiate value proposition 3. consistently Summary
1. What are your natural strengths?
2. What do you do extremely well?
3. What do people acknowledge you for?
4. How do you add value to the marketplace?
5. Create a Mantra

32. differentiate value proposition 3. consistently Summary Volunteer
Ask Questions
Network
Share your voice
Leverage Social Media
1. What are your natural strengths?
2. What do you do extremely well?
3. What do people acknowledge you for?
4. How do you add value to the marketplace?
5. Create a Mantra

33. Remember that success rarely happens by chance, but success happens by design. If you have no plan for your future, then you will fall into someone else's plan...

34. Contact Information   –