1. Marks & Spencer competitive position in 2018
Case Analysis

2. Introduction
In UK, one of the most leading multinational retail companies.
The headquarter is located in Westminster, London.
It’s the public limited corporation
Shares are traded in the London Stock Exchange
Thomas Spencer and Sir Michael Marks are founder.
Specialises in offering the clothing, luxury food and home products

3. Introduction

4. Continue
Have 1463 stores in which some are owned, and some are franchised
253 stores are owned and almost 383 stores are a franchise of food stores
Have approximately 428 stores that are located in Asia, the Middle East and Europe
Mission is to offer the great value of the products for the money that are spent

5. Marks & Spencer financial overview
The company’s sales volume, and revenue growth is good in the global market
Has the extensive history of the success within the United Kingdom
Company’s high commitment toward the women empowerment
The current stock price of the company is
The price per share of the company is 0.38
Trailing P/E is , and the price per book value is

6. Marks & Spencer financial overview

7. Marks & Spencer competitive position in 2018
Has approximately 40 per cent shares in this business market
Marks and Spencer is the leading player in the UK lingerie market
Because of the improved products and performance of the competitors and the new entrants in the market
Competitors of the company in the cloth market are Burton who has 26% shares while Marks and Spencer's have 43% shares
In the food market of UK Marks and Spencer’s have 10% shares

8. Marks & Spencer competitive position in 2018

9. Marks & Spencer SWOT analysis
Strengths
Weaknesses
Strong brand recognition and image in the market
Diversified variety of the products portfolio
A large volume of the outlets and stores globally
Famous designer brand
Manual working raises the operating cost
Bad publicity of the company as the non-trendy shop
Reduction in the sales volume of food products
Opportunities
Threats
Raise the online shopping experience
More digital marketing
Expansion in India and China
More healthy eating trend company have to launch more healthy food
High competition in the market
Change in the social environment
Chemical pollution issue
Raise of taxes will raise the products prices
Price sensitive consumers

10. Future Strategies
Planning to open 100 more stores in the global market by 2022
Offering more discounts to the customers to attract a high volume of sales
Ensuring competitive position of the company in future.
Planning to improve their relations with suppliers for ensuring their products quality

11. Conclusion The Marks and Spencer is leading company in the UK
Competitive position in clothing and lingerie market is remarkable
Position in the food market is not good
Have to launch more quality products and raise its number of stores
Maintaining the prices of their products and invest more in marketing