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Logos.

Published bySofie Håkonsen Modified over 4 years ago

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Presentation on theme: "Logos."— Presentation transcript:

1 Logos

2 What is a competitive image?
It is made up of 3 components: 1. Brand Name Word or group of words used to distinguish product from competitor’s products 2. Logo or Trademark A symbol associated with the product 3. Slogan Short, catchy phrase attached to the product

3 Brand Name Logo Slogan Wish you were here

4 i’m lovin’ it.

5 Think Different

6 Hidden Messages in Logos

7 There is an arrow in the white space between the E and the X

8 Famous for its thirty-one ice-cream flavors, it put 31 right into its logo

9 The tree stands out immediately
The tree stands out immediately. However, there is a Gorilla and Lion contained in the white space.

10 The t’s are sharing a chip over an i that is dotted with a salsa bowl

11 An art history student designed the baseball glove logo for the Milwaukee Brewers composed of an m and a b for a 1977 logo contest

12 A chocolate kiss is formed between the K and the I

13 Amazon offers everything from A to Z

14 Yahoo Finally Unveils its New Logo
What has remained the same? How has the logo changed? Link to article and video

15 Is YouTube Finally Changing Its Logo?
Describe how the logo has changed? Link to article

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