1. Branding Packaging & Labeling

2. Brand Name, design or symbol that identifies the products of a company Can be the companies most important aspect

3. Brand Name The name of the product: Example: Air Max Shox Zig Zag

4. Brand mark Symbol, design, distinctive lettering/coloring Example: US Postal Office Eagle Disney Castle Nike Swoosh

5. Trade name Identifies the company Example: Fruit loops are made by? Kellogg's – trade name Kisses are made by: Hershey – trade name

6. Trade Character Personified brand mark given human form Example: Pillsbury Dough boy Fruit loops Toucan Sam Frosted flakes Tony

7. Trademark Legal protection of above Cannot be used by competitors Example: ™ ®

8. Top Ten Most Addictive Sounds http://www.fastcompany.com/article/the-most-addictive- sounds-in-the-world-advertising-neuromarketing http://www.fastcompany.com/article/the-most-addictive- sounds-in-the-world-advertising-neuromarketing

9. Amazon offers everything from A to Z Kisses within kisses Milwaukee Brewers Washington State “The many flavors of Baskin Robbins” Creative Logos

10. Tour De France Moving Forward Zoo French International retail “crossroads” London Symphony Orchestra From one to another