1. Digital Innovation Summit
The Digital Dominance Benchmark
Digital Innovation Summit

2. The Digital Dominance Benchmark
Research period January- December 2018
179 brands benchmarked in 16 industry sectors
Digital innovation Summit 2019 by Sia Partners

3. How to Achieve Digital Dominance?1
A strong web presence, inviting, quick to load, searchable with clear navigation and calls to action for the customer
Mobile optimization beyond responsive design; also succinct, uncluttered and with a clearly visible value proposition
Emotional engagement with the customer via relevant content, curation and story telling delivered by an compelling customer experience
A proactive social media strategy to engage with customers and their communities on the social web where they turn to for information, counsel and decision making
Paid media advertising to ensure brand visibility, awareness, consideration and customer activation 2 3 4 5
Digital innovation Summit 2019 by Sia Partners

4. The Digital Dominance Index benchmarks the digital strength of brands
Branded and non-branded websites
Number of web visits, time consumers spend on website, number of pages visited per visit and how many people leave after seeing one page?
How does company score on the mobile readiness and other SEO components such as speed? What is the company’s score against keywords used by customers?
SEO & keyword usage
Social Media
How many fans does the company have and how is the fan base growing, how much does the company interact with customers and how effective is the content (and advertising) on Facebook, LinkedIn and posts?
Online video
How many videos does the company have on its YouTube channel, how many customers have watched them, and how many subscribers does the company have?
Apps
How does the company creatively use digital to get close to the consumer and how do consumers rate the company’s effort?
Digital innovation Summit 2019 by Sia Partners

5. KPIs are analyzed in 5 areas
Benchmark areas
KPI Samples / Categories
Total visits last 6 months
Web
Average time on site
Average page views per visit
Bounce Rate
Total page likes [date]
Fangrowth YTD
Digital Dominance Index %
Social Media (Facebook)
Total interactions YTD (likes, shares)
# posts YTD
Average engagement per post YTD
# of interactions per 1000 fans YTD
Subscribers
Online Video
Video views
Total interactions YTD (likes, shares)
SEO
SEO score
Mobile readiness
Apps (mobile)
App review score
App ranking
Digital innovation Summit 2019 by Sia Partners

6. Employment & Recruiting
The total Benchmark Pool Netherlands covers 16 sectors and 179 brands (1/2)
General Insurance
Health Insurance
Banking
Employment & Recruiting
Telco
Utilities
Food Retail
Kitchen Appliances
Digital innovation Summit 2019 by Sia Partners

7. The total Benchmark Pool Netherlands covers 16 sectors and 179 brands (2/2)
E-Commerce
Retail
Cosmetics
Food &
Beverages
Lifestyle
Airlines
Airports
Travel & booking
Digital innovation Summit 2019 by Sia Partners

8. Dispersion and average of total DDI index per industry
Cross Indusrty Average (2018) cross industry
Digital innovation Summit 2019 by Sia Partners

9. Winners per industry and overall winners
E-Commerce
Retail
Banking
Travel
Food Retail
Lifestyle
Telco 1
72,8% 
70,0% 
66,7% 
65,9%
62% 
60%
60%  2
67,3% 
65,1% 
64,4%
61% 
55%
57%  3
63,8% 
62,5% 
60% 
61%
59% 
52%
56%  1 2 4 5 3 6 7 8 10
 Brand score as compared to 2017 score
Digital innovation Summit 2019 by Sia Partners

10. Winners per industry, and laggers
Food & Beverages
Insurance
Utilities
Employment & Recruiting
Health Insurance
Kitchen Appliances
Cosmetics & Personal care 1
59% 
57% 
56% 
55% 
53% 
51% 
49% 2
46%
55%
54% 
43% 
47%  3
43%
54% 
52% 
42% 
47%
 Brand score as compared to 2017 score
Digital innovation Summit 2019 by Sia Partners

11. The top 10 brands and their category scores
Web
64%
76%
54%
66%
60%
63%
48%
69%
49%
Social
74%
62%
51%
65%
72%
58%
67%
YouTube
85%
80%
84%
32%
36%
SEO
82%
89%
78%
87%
79%
90%
Apps
56%
52%
68%
46%
38%
43%
55%
59%
41%
OVERALL
72,8%
70,0%
67,3%
66,7%
65,9%
65,1%
64,4%
63,8%
63,7%
62,5%
Ranking 1 2 3 4 5 6 7 8 9 10
Best Score
2nd Score
3rd Score
Digital innovation Summit 2019 by Sia Partners

12. Most accelerating brand is a.s.r.
SLEEPERS
WINNERS
LOSERS
CHALLENGERS
Digital innovation Summit 2019 by Sia Partners

13. Digital Innovation Summit
Break-Out Sessions
Digital Innovation Summit

14. Break-Out Sessions Track 1 “Capability Innovation”
Track 2 “Culture and Brand”
Track 3 “Industry Cases”
round 1
15:00-15:45
The Value of Innovative Retail Technology
by Dr. Tibert Verhagen Associate Professor of E-business Amsterdam University of Applied Sciences
Learning to manage in a distributed workplace
by Dr. Ella Hafermalz, KIN Center for Digital Innovation, VU Amsterdam
How Fintech is changing the financial landscape
by Don Ginsel Founder at Holland FinTech
round 2
16:00-16:45
Building Digital for Enterprise Businesses
by Wesley Botman and Kishan Chamman Co-Founders of Eli5
Leading Digital: How to cultivate the right mindset
by Arnout Leeman, Practice Leader HR, Transformation & Change Management at Sia Partners.
How Aegon made customer experience love security.
A use case of digital identity by Karel Roes Identity Access, Aegon. and Daan van den Eshof, Product Manager Rabo eBusiness, Rabobank.
round 3
17:00-17:45
Going Headless at
Burberry Fashion
by David Furletti, Director Digital Technology, Burberry and Egbert Hendriks Senior Director, Digital Engagement, EPAM.
The Digital Dominance Benchmark results
by Khalid El Bachraoui senior manager Digital Transformation and Stefan Twigt Chief Analyst Sia Parters
The growth of Bloomon: turning the flower industry on its head
by Reinoud Haal, CMO Bloomon
Digital innovation Summit 2019 by Sia Partners

15. digital innovation summit
Enjoy the Summit!
digital innovation summit