1. Professor Shriram Krishnamurthi
Slides from a 2006 talk by
Professor Shriram Krishnamurthi
describing a true story of booking travel in the early days of the web

14. Popular Press
But when I clicked on the National [car rental] price […], the site responded with this message: “You have back-buttoned too far”. This was my first experience with “back-button” as a verb. […] Since that was patently untrue, I decoded its true meaning: “We ran out [of cars]”.
–M. Slatalla, New York Times,