1. Global time spent by medium, Q4 2012
Q: ‘How many hours do you spend doing X on a typical day?’
% share, based on 10.7 hours of media time per day; based on 31 markets.
Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013
Extracted from Adstats: Global media consumption
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Media trends

2. Time spent by medium by key market, Q4 2012
Q: ‘How many hours do you spend doing X on a typical day?’
No. of hours
Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013
Extracted from Adstats: Global media consumption
To click through to article, use Slide Show view
Media trends

3. Digital time spent by medium by key market, Q4 2012
Q: ‘How many hours do you spend doing X on a typical day?’
No. of hours
Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013
Extracted from Adstats: Global media consumption
To click through to article, use Slide Show view
Media trends

4. Global digital time spent by medium, Q4 2012
Q: ‘How many hours do you spend doing X on a typical day?’
% share, based on 5.6 hours of media time per day, based on 31 markets
Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013
Extracted from Adstats: Global media consumption
To click through to article, use Slide Show view
Media trends

5. Time spent by medium by age, Q4 2012
Q: ‘How many hours do you spend doing X on a typical day?’
No. of hours, based on 31 markets
Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013
Extracted from Adstats: Global media consumption
To click through to article, use Slide Show view
Media trends

6. TV vs Online TV, Q4 2012 Media trends
Q: ‘How many hours do you spend doing X on a typical day?’
No. of hours, based on 31 markets, ranked by total TV time and offline
Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013
Extracted from Adstats: Global media consumption
To click through to article, use Slide Show view
Media trends

7. Multi-tasking while watching TV, Q4 2012
Q: ‘Which of the following devices have you used while watching TV?’
% of respondents, based on 31 markets
Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013
Extracted from Adstats: Global media consumption
To click through to article, use Slide Show view
Media trends

8. Online activity while watching TV, Q4 2012
Q: ‘The last time you were watching TV and using the internet, which of the following did you do?’
% of respondents, based on 31 markets
Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013
Extracted from Adstats: Global media consumption
To click through to article, use Slide Show view
Media trends