1. Share of ad spend market, 2012
% share of ad spend (based on 12 key markets)
Source: Warc’s International Ad Forecast
Extracted from Adstats: China
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Media trends

2. Share of Chinese ad spend by top 5 categories, Q1-Q3 2011
Source: CTR Media Intelligence
Extracted from Adstats: China
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Media trends

3. Attitudes to brands and social status by tier group in China, 2011
% who believe that a famous brand helps to improve their social status
Base; All respondents aged (N=13,507)
Source: Starcom MediaVest Group Yangtze Study
Extracted from Adstats: China
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Consumer attitudes

4. Time spent by medium by Chinese tier group, 2011
Number of hours spent per week.
Base; All respondents
Source: Starcom MediaVest Group Yangtze Study
Extracted from Adstats: China
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Media trends

5. Chinese ad spend by medium, 2011
RMB bn
Source: Warc’s International Ad Forecast
Extracted from Adstats: China
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Media trends

6. Chinese population by age and sex, 2009
millions
Source: China Statistical Yearbook, 2010
Extracted from Adstats: China
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General trends

7. Favourite online activities by Chinese tier group, 2011%
Base: all respondents
Source: Starcom MediaVest Group Yangtze Study
Extracted from Adstats: China
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Media trends

8. Favourite online activities by Chinese tier group, 2011%
Base: all respondents
Source: Starcom MediaVest Group Yangtze Study
Extracted from Adstats: China
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Media trends

9. Most important factor when deciding to purchase in China, 2011
% share of respondents
Source: McKinsey Insights China – Annual Chinese
Extracted from Adstats: China
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Consumer attitudes