1. US, Ad blocking software use by state 2015
% share of internet users
Source: PageFair and Adobe, 2015 Ad Blocking Report
Extracted from Adstats: UK adspend forecast
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2. Global, active ad blocking software users
Millions
Source: PageFair and Adobe, 2015 Ad Blocking Report
Extracted from Adstats: UK adspend forecast
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3. US, economic cost of blocking ads
US$ billions
Source: PageFair and Adobe, eMarketer, 2015 Ad Blocking Report
Extracted from Adstats: UK adspend forecast
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4. Global, effect of ad blocking by industry
Share of ad-blocking rates by site category
Source: PageFair and Adobe, 2015 Ad Blocking Report
Extracted from Adstats: UK adspend forecast
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5. Global, online time by device
Internet users aged Hours:Minutes. May not sum due to rounding.
Source: GlobalWebIndex
Extracted from Adstats: UK adspend forecast
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6. Europe, ad-blocker adoption, by country
% share of internet users
Source: PageFair and Adobe, 2015
Ad Blocking Report
Extracted from Adstats: UK adspend forecast
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7. US, reasons to adopt ad blocking
% of respondents, sample of 400 US non-users
Source: PageFair and Adobe, 2015 Ad Blocking Report
Extracted from Adstats: UK adspend forecast
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8. UK, share of users who would switch off ad blocker if requested to
% of respondents
Source: IAB UK; Ad Blocking Report, Wave 4, February 2016
Extracted from Adstats: UK adspend forecast
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