1. Capitalization: Trade Names and Brand Names
Writing Lab
Capitalization: Trade Names and Brand Names

2. Capitalize Specific Brand Names
But not the product itself
Example: Kodak film

3. Capitalize brand names commonly used to refer to product itself.
Examples:
Kleenex brand tissues
Velcro brand hook and loop fasteners
Chap-Stick brand lip balm
Post-It brand adhesive notes
Popsicle brand flavored ice
Kitty Litter brand cat box filler
Wite-Out brand correction fluid
Sharpie brand permanent markers
Jacuzzi brand whirlpool tubs
Band-Aid brand adhesive bandages
Clorox brand bleach
X-ACTO brand knives
Tupperware brand food storage containers

4. Capitalize brand names
Capitalize brand names commonly used to refer to both the name brand and generic products.
Example: Cheerios brand cereal, Ziploc brand plastic storage bags, Pampers brand disposable diapers, Scotch brand adhesive tape, Tylenol brand pain reliever

5. That’s all, folks!
This lesson is part of the UWF Writing Lab Grammar Mini-Lesson Series
Lessons adapted from Real Good Grammar, Too by Mamie Webb Hixon
To find out more, visit the Writing Lab’s website where you can take a self-scoring quiz corresponding to this lesson