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HERTZ 24/7 The future of car rental experience is here.

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Presentation on theme: "HERTZ 24/7 The future of car rental experience is here."— Presentation transcript:

1 HERTZ 24/7 The future of car rental experience is here

2 CONTENTS INTRODUCING HERTZ HERTZ 24/7
CURRENT PARTNERSHIPS OUR PROPOSITION POTENTIAL USER STORIES

3 INTRODUCING HERTZ

4 HISTORY OF HERTZ 1918 1920 1930 1950 1970 Walter J. Jacobs opened first car rental location Jacobs sold his company to John Hertz First airport location with fly/ drive programme Hertz enters European Market First WorldwideReservation Centre 1990 1997 2000 2004 2008 First car rental loyalty programme! Hertz #1 Club Gold First rent a car transactional website Launched GPS, Instant Return, #1 Club Gold tiers Launched Wi-Fi First rental kiosks and car sharing 2009 2012 2013 2015 2016 Launched Firefly, low cost brand Acquisition of Dollar & Thrifty. Launched Carfirmation Relaunch of Gold Plus Rewards, inc. Gold Choice and Carfirmation MiRES launched, new and innovative web platform Global digital transformation – multi-million dollar infrastructure investment

5 GLOBAL FOOTPRINT 150+ COUNTRIES 10, LOCATIONS 41, EMPLOYEES 620,000+ AVG. CAR FLEET

6 HERTZ 24/7

7 THE MOBILITY MARKETPLACE
Source: Frost & Sullivan, 2015 THE MOBILITY MARKETPLACE Mobility is experiencing a revolutionary transformation owing to demographic changes such as urbanisation and increasing population density, social preference changes, and growing connectivity. INTEGRATED MOBILITY IS DEFINED BY VARIOUS COMPONENTS CAR SHARING BUSINESS MODELS Car sharing & pooling Demand responsive transport (taxi, BRT) TRADITIONAL 90,000 Vehicles Intracity public transport 5,000,000 Members Dynamic parking Train/flight integration Connected living (including car) PHYD insurance PEER TO PEER 147,500 Vehicles Energy management Micro-mobility solutions 1,500,000 Members Car rental Apps, journey planning, big data Intercity public transport Concierge services Car rental & leasing CORPORATE 4,000 Vehicles 60,000 Members

8 OUR CONVENIENT RENT BY THE HOUR SERVICE.
WHAT IS HERTZ 24/7? OUR CONVENIENT RENT BY THE HOUR SERVICE. VAST NETWORK OF PICK UP POINTS LATEST SMART TECHNOLOGY FLEXIBLE PRICING E.G. HOURLY OR DAILY KEYLESS VEHICLE ACCESS NO MEMBERSHIP FEES 24/7 VEHICLE AVAILABILITY

9 HERTZ 24/7 PRODUCT MODELS BESPOKE TO CONSUMER BESPOKE TO BUSINESS
VEHICLES & TECHNOLOGY PARTNERSHIP MODEL A “Pool fleet” solution Employee community 24/7 technology integrated Book online or via the 24/7 app Real-time fleet visibility Vehicles at partner locations Register and rent on the spot Serving the local communities TECHNOLOGY ONLY

10 HERTZ 24/7 QUICK FACTS OUR NETWORK TRANSACTIONS 2016 TOTAL MEMBERSHIP
+300 LOCATIONS Extensive European network TRANSACTIONS 2016 +300,000 TOTAL MEMBERSHIP +500,000 VEHICLE TYPES +1500 VEHICLES Including a wide and varied fleet of cars, vans and electric vehicles

11 CUSTOMER JOURNEY ENJOY YOUR DRIVE BOOK AND JOIN
RECEIVE BOOKING CONFIRMATION & PIN ENTER PIN CODE TO UNLOCK VEHICLE END RENTAL BY ENTERING PIN ENJOY YOUR DRIVE

12 THE EVOLUTION OF HERTZ 24/7
THEN 2008 Launch of Connect in London and Paris 2009 First partner to offer van rental by the hour 2010 First corporate pool fleet 2013 Launch of new Hertz 24/7 brand in Europe and Australia NOW In seven European markets and Australia Main retail Partners Main corporate partners

13 CURRENT PARTNERSHIPS

14 +4 YEARS RUNNING PARTNERSHIP
+100 LOCATIONS 6 COUNTRIES IKEA On demand hourly van hire Rent on the spot with ipads in-store Great alternative to home delivery Significant savings for the store Used by both customers and the Ikea staff

15 +500 CARS IN THE FLEET +5 DIFFERENT CAR TYPES +55,000 EMPLOYEE
COMMUNITY LUFTHANSA MARQUE POOL FLEET SOLUTION The staff reach is extensive. Employees registered for the service vary from pilots at the airport to head office staff.

16 WHAT OUR CUSTOMERS ARE SAYING
Our agreement with Hertz 24/7 is another example of our dedication to improving member service, ensuring members can transport their purchases conveniently and at a low price. Given Hertz 24/7’s customer support network, combined with its solid reputation for reliability and experience of operating a large and strong van fleet across the UK, I am confident that this agreement will further enhance the Costco member experience. SUE KNOWLES | COSTCO UK SALES AND MARKETING DIRECTOR MANU T | IKEA, FRANCE Surpris par le mode très actuel de mise à disposition du véhicule, (code, boîtier de dialogue...) pour quelqu’un qui n’y est pas habitué... Une fois la prise en main, tout est remarquablement efficace! Véhicule loué dans le cadre du partenariat avec IKEA. Rapide, efficace, pas compliqué, pas cher. Pleinement satisfait. It was great and easy to use and the best part is that you don’t have to wait around to fill any forms, just tap and drive. SIMPLE!! PETER G. | COSTCO MEMBER, EDINBURGH

17 OUR PROPOSITION

18 SYNERGIES WITH HERTZ 24/7 Our vehicles are there for everyone
Convenience is central to what we offer Membership is free! We create freedom and choice for locals Our communities use 24/7 for everything imaginable

19 CUSTOMER-CENTRIC APPROACH
SOLUTIONS TAILORED FOR OUR CUSTOMERS We place customer needs at the heart of innovation A collaborative approach to design and ideation In-moment research to uncover painpoints and key behaviours Tested to produce a highly tailored experience

20 CUSTOMER-CENTRIC APPROACH IN PRACTICE
1. IDENTIFYING CUSTOMER PROFILES 2. CUSTOMER EMPATHY MAPPING 3. IDEATION 4. CREATING A BESPOKE CUSTOMER JOURNEY

21 LET’S TALK FRANCESCO VANNINI hertz247.it
MOBILITY DIRECTOR | | HERTZ 24/7 HERTZ ITALIANA Srl Via del Casale Cavallari 204 – Roma hertz247.it


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