1. TARGET AUDIENCE

2. The target audience is who the advertisement is designed for: the CONSUMERS.

3. CATEGORIES Some categories for target audiences include: AGE
NATIONALITY
GENDER
FEARS & DESIRES
COMMON INTERESTS
SOCIOECONOMIC CLASS
CATEGORIES

4. AGE?

5. NATIONALITY?

6. GENDER?

7. FEAR?

8. DESIRE?

9. COMMON INTERESTS?

10. SOCIOECONOMIC CLASS?

11. VISUALS & PRINT

12. The FOCAL POINT is the image or words that STAND OUT the most.
Your eyes are drawn to the focal point right away.
FOCAL POINT

13. FOCAL POINT What is the focal point?
What draws your eye to this point?
FOCAL POINT

14. FOCAL POINT What is the focal point?
What draws your eye to this point?
FOCAL POINT

15. FOCAL POINT What is the focal point?
What draws your eye to this point?
FOCAL POINT

16. The SIZE and PLACEMENT of the pictures in the ad can be used strategically as well.

17. PICTURES What image stands out the most? What is its size?
Where is it placed?
PICTURES

18. PICTURES What image stands out the most? What is its size?
Where is it placed?
PICTURES

19. PICTURES What image stands out the most? What is its size?
Where is it placed?
PICTURES

20. The print can also be used to direct the consumer’s attention depending on the SIZE, STYLE, and PLACEMENT of the print.
PRINT

21. PRINT
What is the size, style, and the placement of the print in this ad?

22. PRINT
What is the size, style, and the placement of the print in this ad?

23. PRINT
What is the size, style, and the placement of the print in this ad?

24. Colour can also be used to create a certain ATMOSPHERE and/or evoke EMOTIONS that might impact the consumer.
COLOUR

25. COLOUR
How is colour used in this ad?

26. COLOUR
How is colour used in this ad?

27. The placement of the PRODUCT and the LOGO can also help communicate the advertisement’s message.
PRODUCT/ LOGO

28. PRODUCT/ LOGO
How is the logo placed in the ad?

29. PRODUCT/ LOGO
How is the logo placed in the ad?

30. PRODUCT/ LOGO
How is the logo placed in the ad?