1. Agenda FOCUS: What I am learning about in Ch. I? What is propaganda?
FOCUS: What I am learning about in Ch. I? What is propaganda? 
*Opening: Ch. I Quiz/SSR
*Discussion: Ch. I Quotes and Understanding Chart
*What is propaganda?
*Propaganda types.
*Propaganda mini-posters
*Closing: What propaganda type did you pick and why?
*HW: Propaganda Poster due Thursday.

2. MATERIALS
**CH. 1 Quiz **CH. 1 Quotes **Propaganda and Mini-Poster Packet

3. OPENING ACTIVITY You only need the following on your desk:
1. Pen/Pencil
2. Chapter 1 Notes (from Monday)
3. Your SSR Book
We will be taking a quiz over Ch. 1, and when you have finished, you will do SSR…

4. ANNOUNCEMENTS
Due Tomorrow: Propaganda Mini-Poster is due (more info coming soon).

5. CHAPTER I DISCUSSION Let’s talk about chapter one of 1984.
Read the quotes from chapter one and annotate what you are thinking.
Next, we will do a timed share in your table-groups.
Finally, let’s talk as a class…

6. PROPAGANDA
Today’s big focus is on: “WHAT IS PROPAGANDA?” and “HOW DOES IT RELATE TO 1984?”
Read the mentor text, highlight important things as you go, and do the “reaction annotation” at the bottom when you finish…

7. INTRODUCTION
On your packet, respond to the picture. What do you find interesting, disturbing, appealing, etc. What do you think this picture is from?

8. PROPAGANDA TECHNIQUES (you will be taking notes from these slides!)
There are many techniques commonly used in the dissemination of propaganda. These techniques appeal primarily to the emotions of the reader or listener.

9. Bandwagon
The basic idea behind the bandwagon approach is just that, “getting on the bandwagon.”
Everyone supports this person/cause, so should you.
It is all about conformity: No one wants to be left out of what is perceived to be a popular trend.

10. Bandwagon Examples http://www.youtube.com/watch?v=fFGYu82uwJA
McDonalds' Sign
Dr. Scholl’s Commercial

11. Testimonial
This is the celebrity endorsement of a philosophy, movement, or candidate.
In advertising, for example, athletes are often paid millions of dollars to promote sports shoes, equipment and fast food.
In political circles, movie stars, television stars, rock stars and athletes lend a great deal of credibility and power to a political cause or candidate.

12. Testimonial Examples https://www.youtube.com/watch?v=zRUpCtnawDQ
Katy Perry for Proactive
Jennifer Hudson and Weight Watchers

13. Plain Folks
Here the candidate or cause is identified with “common people” from everyday walks of life.
The idea is to make the candidate/cause come off as grassroots and all-American.

14. Plain Folks Examples
Bill Clinton stops at McDonalds after morning full of speeches
Wendy’s commerical

15. Transfer
Transfer employs the use of symbols, quotes, or the images of famous people to convey a message not necessarily associated with them.
In the use of transfer, the candidate/speaker attempts to persuade us by using something we respect, such as a patriotic or religious image, to promote his/her ideas.
This can also cross over into testimonial a little bit as well…

16. Transfer Examples – Politics and Sports
GATORADE

17. Fear
This technique is very popular among political parties and PACs (Political Action Committees) in the U.S.
The idea is to present a dreaded circumstance and usually follow it up with the kind of behavior needed to avoid that horrible event.

18. Fear Examples http://www.youtube.com/watch?v=zuh2w2sFRMI
Carless Talk WWII Propaganda
You don’t Always Die from Tobacco

19. Logical Fallacies
In the type of propaganda known as the logical fallacy, you will see several initial claims that are true and accurate. However, the problem is these claims will be put together to create a final conclusion that is not true.
It is a way of twisting facts around.

20. Logical Fallacies Example
Premise 1: Bill Clinton supports gun control.
Premise 2: Communist regimes have always supported gun control.
Conclusion: Bill Clinton is a communist
Another example: Obama’s middle name.
We can see in this example that the conclusion is created by twisting of logic, and is therefore a fallacy.

21. Glittering Generalities
This approach is closely related to what is happening in transfer.
Here, a generally accepted virtue/word/phrase is usually employed to stir up favorable emotions.
The important thing to remember is that in this technique the propagandist uses these words in a positive sense. They often include words like: democracy, family values (when used positively), rights, civilization, even the word “American.”

22. Glittering Generalities Examples
McCain
Obama

23. Reflection
So what have you learned? What propaganda technique do you find interesting? Explain…

24. Create Your Own Propaganda
Using what you have learned today, you will create a piece of propaganda.
Let’s review the directions and rubric…
You may choose any propaganda technique to use but you will need to explain, use grammar, and create a neat mini-poster.

25. CLOSING Tell me one propaganda term you learned today…
Homework: Propaganda Poster is due tomorrow!