1. City of El Segundo - wiseburn unified school district aquatics center
User Group RFP Results & Selection Options
Fee Structure Review
City Council – February 5, 2019

2. Overview The Facility Operational Budget Projections
Approved & Proposed Rental Rates
User Group Request for Proposals (RFP) Process & Results
User Group Selection Options

3. The Facility 53.2-meter x 25-meter Competition Pool
2 bulkheads for divisional opportunities
20 short-course lanes (25-yard)
10 long-course lanes (50-meter)
25-yard Teaching Pool
4 short-course lanes

4. Projected 3-Year profit & loss summary
EXPENSES
OPERATIONAL EXPENSES
$ ,664
$ ,076
$ 1,000,597
PROGRAM EXPENSES
$ ,592
$ ,695
$ ,126
CAPITAL REPLACEMENT FUND CASH RESERVE
$ ,000
TOTAL EXPENSES
$ 1,091,255
$ 1,141,771
$ 1,193,723
REVENUE
FACILITY REVENUE
$ ,697
$ ,928
$ ,442
PROGRAM REVENUE
$ ,535
$ ,641
$ ,525
CAPITAL REPLACEMENT FUND CONTRIBUTION
TOTAL INCOME
$ ,232
$ 1,046,569
$ 1,128,967
NET REVENUE (DEFICIT)
$ (194,024)
$ (95,202)
$ (64,756)

5. Revenue Projections Daily Use Fees: $204,820
Facility Rental Fees: $407,877
Monthly memberships: $149,325 (22%)
Daily drop-in: $13,565
Multi-use passes: $8,930
Misc.: $18,000
Clubs & Training: $270,450 (31%)
Events: $115,927 (13%)
Educational, camps & clinics: $16,500
Therapy, rehab & health: $5,000

6. Adopted Rental Rates – June 5, 2018
Per Hour
Aquatics Center
Short Course Lane
$ 25
Long Course Lane
$ 45
H2O Polo Course - 25-yard
TBD
H2O Polo Course - 25-meter
H2O Polo Course - full-pool
Extra Staff
(if applicable)
Event Pricing
Aquatics Center
Lighting Fee (if applicable)
$ 20
Timing System
$ 55
Full Day Main Pool
(over 6 hours)
$ 3,500
Half Day Main Pool
(up to 6 hours)
$ 1,850
Full Day Warm-Up Pool
$ 700
Half Day Warm-Up Pool
$ 420

7. Proposed Rental Rate Fee schedule
Using the approved lane rental fees ($25 and $45) as “Rack Rates”, implement a schedule that provides for consistent pricing among like groups
Based on information gathered through the RFP process
Could create an “Off-Peak” rate (i.e. before 3pm and after 8pm) with further discounts
Short Term Rental
Long Term Rental
Hourly Rate
( < 10hrs / week )
( > 10hrs / week )
Competition Pool
Short Course - For Profit
$25
$20
Long Course - For Profit
$45
$35
Short Course - Non-Profit
$15
Long Course - Non-Profit
$40
$30
Half Pool - Alternate Use (Non-Profit)
$85
$65
Full Pool - Alternate Use (Non-Profit)
$200
$150
Teaching Pool
For Profit
Non-Profit
$10
Full Pool - For Profit
$100
$80
Full Pool - Non-Profit
$500

8. User Group RFP Process & Results
Initiated August 7th; Released September 17th; Deadline October 1st
Scoring Criteria
5% Cover Letter
20% Proposed Vision and Purpose
10% Experience
10% Staffing Plan
50% Rental Needs and Offer

9. RFP Results Ranking by Revenue to City Overall Ranking
Beach Cities Swimming
Alpha Aquatics
Trojan Water Polo
South Bay United Water Polo
Tower 26
El Segundo SCAQ
Coastal Masters Water Polo
Overall Ranking
Beach Cities Swimming
Tower 26
Trojan Water Polo
South Bay United Water Polo
Alpha Aquatics
Coastal Masters Water Polo
South Bay Swim Team
El Segundo SCAQ
Wiseburn Swim Club

10. User Groups & Programming Selection
Priorities & Program Demands
ESHS & WUSD Athletics (Contractually obligated to 3 hours each per day)
Contract User Groups – Adult Training Programs (Can accommodate majority of request – “off peak”)
Tower 26
SCAQ
Coastal Masters Water Polo
Contract User Groups – Youth Training Programs (Space to accommodate 2 groups comfortably*)
Beach Cities Swimming
Alpha Aquatics
Trojan Water Polo Club
South Bay United Water Polo
*possibility of accommodating user groups not selected for aquatics center at the plunge; or alternating locations
Lap Swim / Community Programming
Miscellaneous Short-Term Rentals and Other Uses

11. Estimated Revenue to City
Original Proposal / Revised Per Feasible Space Allocation, Original Space Requests & Proposed Fee Schedule
Beach Cities Swimming ($210,000 / $160,000) + Event Rental
~400 swimmers; require at minimum 3-hour time block in comp pool
Event Rental – currently capable of hosting large-scale meets of athletes
Have requested 3 weekends in May, June & August for awarded USA-Swimming sanctioned meets
Alpha Aquatics ($94,000 / $130,000) + Event Rental
~130 swimmers; require 2-hour time block in comp pool + teaching pool
Event Rental – currently capable of hosting small/medium meets with athletes
Have requested a day in March for Tri-Meet
Possibly able to host larger scale meets in the future
Trojan Water Polo ($83,400 / TBD depending on space) + Event Rental
South Bay United Water Polo ($60,000 / TBD depending on space) + Event Rental

12. User Group Selection Options – Youth Teams DETERMINING PRIORITY USE DURING PEAK TIMES
Option A – Top Ranked Groups Multi-Sport (1 Swim Team + 1 Water Polo Club)
Using the results of the RFP while also diversifying programs to two sports
Option B – Top Revenue-Generating Groups (2 swim teams)
Using the results of the RFP while focusing on revenue generation
Provides for very limited space to be utilized for water polo or evening adult programming (i.e. after 8PM)
Option C – Reject Proposals & Utilize Alternative Selection Criteria
Utilize a selection process similar to the existing field allocation policy for athletic fields, based on foundational sports philosophies and/or residency rates

13. Questions & Discussion