1. The Market America Approach to Aging Well
Anti-Aging
The Market America Approach to Aging Well
Elizabeth Rogers
Health and Nutrition Product Manager
Market America International Convention 2009

2. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

3. What is Aging?
Accumulated changes to the building blocks of life (protein, carbohydrates, fats, DNA)
Changes begin at conception and signs become present after puberty

4. Anti-Aging Market
Anti-Aging is expected to be a $115.5 billion market by 2010
US and Europe account for 63% of global market
Fastest growing segment of anti-aging market is men
Most consumers between years old
Less educated consumers  stores
More educated consumers  online

5. Anti-Aging Market Driven by consumers Health care expenses
Desire to look young
Desire to feel young

6. Accelerating Aging Biological age vs. chronological age Dietary intake
Lack of whole foods
Lack of fiber
Excess processed foods
Hormones and chemicals in foods
Serving sizes

7. Accelerating Aging Unhealthy lifestyles Sun exposure Excess drinking
Smoking
Lack of regular exercise
Chronic stress
Lack of sleep

8. Market America Approach to Aging Well
Counter the accelerated aging process which may result from poor lifestyle choices
Establish healthy foundation
Isotonix® Multivitamin
Isotonix OPC-3®
Heart Health™ Omega III
Transitions Lifestyle System®

9. Market America Approach to Aging Well
Apply latest endocrine principles in nutraceutical formulations to promote healthy aging
Ultra Prime™ Secretagogue
Prime AGE Defense Formula

10. Endocrine System and Aging
What is the endocrine system
Cortisol, growth hormone, thyroid hormones, glucocorticoids
Healthy aging requires optimal functioning of the endocrine system

11. Ultra Prime™ Increases secretion of human growth hormone
Helps restore health and vigor
Increases energy
Helps maintain cardiovascular health
Builds protein to create lean body mass

12. Lifestyle impact on aging
Modern day diet  Excess glucose
Excess glucose binds to proteins
The function of these proteins (DNA, collagen, enzymes) may change
Advanced glycation end products (AGEs) are formed

13. Prime™ AGE Defense Formula
Key Ingredients
Thiamin (as Benfotiamine)
American Ginseng
Taurine
Cinnamon Bark Extract
N-Acetylcysteine

14. Benfotiamine Lipid soluble derivative of thiamin
Superior absorption and bioavailability
Promotes normal AGE formation
Supports the body’s normal ability to remove AGEs
Supports normal circulation to extremities

15. American Ginseng Combats occasional fatigue
Helps maintain healthy blood glucose levels

16. Taurine Semi-essential amino acid
Helps maintain normal blood glucose levels
Helps maintain normal levels of AGEs

17. Cinnamon Bark Extract Powerful antioxidant
Helps maintain healthy blood glucose levels
Helps promote normal AGE formation

18. N-Acetylcysteine Derivative of amino acid cysteine
Supports the normal conversion of cysteine to glutathione (glutathione is cellular antioxidant)
Promotes healthy glutathione levels in the liver and plasma

19. Prime™ AGE Defense Formula
Helps to promote healthy aging
Helps to maintain a normal level of Advanced Glycation End-products (AGEs) in the body
Supports the body’s normal ability to remove Advanced Glycation End-Products (AGEs)
Promotes healthy metabolism of glucose to support optimal energy levels
Supports a healthy endocrine system
Inhibits premature aging of the skin

20. Prime™ AGE Defense Formula
Promotes normal circulation to the extremities
Helps maintain healthy cell function
Supports healthy collagen and elastin
Promotes skin elasticity
Promotes healthy, elastic arteries

21. Prime™ AGE Defense Formula
COMING SOON!
30 Servings
Distributor Cost: $32.50
Suggested Retail: $44.95
BV: 26

22. Market America Approach to Aging Well
Address age-related concerns to promote healthy aging
Prime™ products
Isotonix® products
Heart Health™ products

23. Healthy Bones and Joints
Prime™ Balance
Calcium Plus
Isotonix® Vitamin D with K2
Glucosatrin®
Heart Health™ Omega III
Dream Team for bone health right here.
Prime balance is great for its two all-star ingredients: inulin and bonistein. Inulin supports bone mineralization –it helps ionize calcium and magnesium so they can be absorbed. Bonistein is the ingredient that makes this a great product for women.
Calcium plus

24. Cognitive Health Curcumin Extreme Cognitin™ Heart Health™ Omega III
Helps to maintain neurologic health as we age
Cognitin™
Helps minimize the effects of aging on the brain
Aids in improving and enhancing memory
Heart Health™ Omega III
Omega III might seem like an odd ball here, but did you know that the brain is 60% fat? Having essential fatty acids is critical in maintaining optimal cognitive health

25. Healthy Libido Prime™ Time Performance for Men
Supports healthy sexual desire
Helps maintain normal levels of testosterone (libido) and nitric oxide (erectile quality)
Prime Time Female Libido Formula
Supports healthy female libido (sexual interest and desire)
Promotes normal sexual arousal and intensity
May help promote natural lubrication
Libido is a concern of many people as they navigate the aging process.

26. Vision and Hearing Prime™ Hearing Isotonix® Vision Formula
Promotes the health and retention of auditory cells
May help maintain hearing
May help promote clarity of sounds
May help reduce mild tinnitus
Isotonix® Vision Formula
Helps maintain healthy macular density
Supports night vision
Nourishes eye tissue and supports healthy circulation in the eye

27. Energy and Stamina Isotonix® Advanced B Complex Isotonix Acai AWAKE®
Mochatonix®

28. Stress and Sleep
Isotonix® L-Tryptophan
Bliss
Prime™ Dreamz

29. Market America Approach to Aging Well
Enhance quality of life, self image and self esteem by using effective anti-aging cosmeceuticals
Cellular Laboratories®

30. Cellular Laboratories®
De-Aging Toner
Rebirth Serum
De-Aging Day Crème
De-Aging Eye Crème
De-Aging Sunscreen
De-Aging Cleansing Emulsion
De-Aging C Serum
De-Aging Crème
Facial Firming Masque

31. Market America Approach to Aging Well
Counter the accelerated aging process which may result from poor lifestyle choices
Apply the latest endocrine principles to promote healthy aging
Address age-related concerns to promote healthy aging
Enhance quality of life, self image and self esteem by using effective anti-aging cosmeceuticals

32. Market America Approach to Aging Well
Put health in your years!