1. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Modicare Presents Nutrition For Healthy Bones

2. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Healthy Bones Let us understand Bones Bones are responsible for almost all strength of human skeleton. Bones undergo remodeling throughout life. We reach our maximum bone strength by about age 30. After that we slowly start losing bone as our body absorbs less of calcium Everyone should therefore consume adequate amounts of calcium throughout lifetime It pays later in life with increasing age.

3. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Facts on Calcium Calcium is essential to maintaining body health. The body needs calcium to maintain strong bones and teeth. It is also required to ensure proper functioning of muscles and nerves. Calcium helps blood vessels circulate blood in the body and help release hormones and enzymes. The body stores about 99 percent of its calcium in the bones and teeth to help make and keep them strong. Less than 1% of total body calcium is needed to support the critical metabolic functions.

4. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Who Needs Calcium Postmenopausal women Menopause leads to bone loss because decrease in estrogen production It increases bone resorption and decrease calcium absorption. Women at this stage are more prone to osteoporosis. Amenorrheic women A condition with reduced circulating estrogen levels which has a negative effect on calcium balance. Amenorrheic women can have decreased calcium absorption and higher urinary calcium excretion rates. Have a lower rate of bone formation than healthy women.

5. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Who Needs Calcium Individuals with lactose intolerance Lactose-intolerant individuals are at risk of calcium inadequacy as they avoid dairy products Vegetarians Vegetarians might absorb less calcium due to presence of phytic acid and oxalic acid which can inhibit Calcium absorption

6. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Who Needs Calcium Age and life stage: Young children need higher amount of calcium for bones and teeth. Absorption decreases to 15%–20% in adulthood and continues to decrease as we age Recommended to have Calcium intakes in older age. Sodium intakes: High sodium intake increases urinary calcium excretion.

7. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Who Needs Calcium Caffeine intake: The high intake of coffee and tea can modestly increase calcium excretion and reduce absorption. Alcohol intake: It can affect calcium status by reducing its absorption by inhibiting enzymes in the liver that help convert vitamin D to its active form.

8. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Calcium & Health Calcium deficiency is usually due to an inadequate intake of calcium. When blood calcium levels drop too low, the vital mineral is "borrowed" from the bones. Diet with low amounts of calcium is not able to maintain strong bones and body health. Habit of promoting bone health should begin in childhood and continue throughout our lifetime.

9. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Calcium, Vitamin D and Osteoporosis *The U.S. Food and Drug Administration authorized a health claim related to calcium, Vitamin D and osteoporosis for foods and supplements (21 CFR 101.72(f))

10. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORKFAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK How Much Do We Need! RDA for Indians as per Indian Council For Medical Research (ICMR) Children aged between 1-9 Yrs: 600 mg Children & Adolescents aged between 10-17 Yrs: 800 mg Adults: Women (1200 mg), Men (600 mg)

11. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Strong Bones … Strong Foundation Today’s Life is demanding at every stage. Are you prepared meeting them!!

12. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Nutrition For Healthy Bones

13. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Well Calcium Complex: Unique Features & Benefits Calcium Citrate Malate: one of the most effective and bio-available forms of calcium that helps maintain normal bone density and development Vitamin D3: Helps optimize Calcium absorption Magnesium: Supports bone structure and helps in bio-chemical reactions Vitamin K2-7: Helps in flow of Calcium from blood stream. May help to inhibit arterial calcification and promote cardiovascular health Zinc Amino Acid Chelate : One of the most effective and bio-available forms of zinc that helps in metabolic functions and strengthen immunity

14. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Vitamin K Modern day “Missing Llink” to increase the bone density Natto is an ancient Japanese food made of fermented Soyabean. Natto have the highest concentration of vitamin K2-7 (Form of Vitamin K) in the human diet. Vitamin K has been linked to osteoblasts. Osteoblasts are important cells responsible for bone formation. Vitamin K2-7 helps in flow of calcium from blood stream to bones and may help to inhibit arterial calcification and promote cardiovascular health.

15. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Nutrients: Well Calcium Complex Nutritional Information Per Tablet (Approximate Values) Energy 0.0 Kcal Protein 0.0 g Fat 0.0 g Carbohydrate 0.0.g Calcium Citrate Malate250 mg Magnesium Oxide150 mg Zinc Amino Acid Chelate 5 mg Vitamin K2-7 50 mcg Vitamin D3 3.125 mcg

16. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Usage and Servings Serving: One tablet twice daily

17. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK Price and Pack Size MRP: Rs. 576/- DP: Rs. 480/- BV : 336 Pack Size: 60 Tablets Nutrition For Healthy Bones

18. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORKFAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK are you ready to step into Caution Modicare Well Calcium Complex is not intended to diagnose, treat, cure or prevent any disease. The information is intended for educational purpose only. Consumers with specific medical conditions should consult their physician before taking our dietary supplement.

19. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORKFAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK are you ready to step into THANKS

20. FAIRPLAYQUALITYCREATIVITY & INNOVATIONTEAMWORK RDA of Nutrients Summary of RDA for Indians as per Indian Council For Medical Research (ICMR) GroupParticulars Body weight (kg) Calcium (mg/d) Magnesium (mg/d) Zinc (mg/d) ManSedentary/Moderate/Heavy6060034012 WomanSedentary/Moderate/Heavy55120031010 WomanPregnant55120031010 WomanLactating (0-12months)55120031012 Infants0-6 months5.450030x 6-12 months8.450045x Children1-3 years12.9600505 Children4-6 years18600707 Children7-9 years25.16001008 Boy10-12 years34.38001209 Girl10-12 years358001609 Boy13-15 years47.680016511 Girl13-15 years46.680021011 Boy16-17 years55.480019512 Girl16-17 years52.180023512