1. Political & Media Communication Techniques
SS.7.C.2.10

2. Bias
A preference, opinion, or attitude that likes one way of thinking or something over another.
Propaganda
A method used to persuade the reader or observer to think or feel a certain way about a person, idea, or product.

3. Name Calling X a gorilla or ape, monster, etc blood
grab the world, attack Europe, etc. X
Reckless
Using negative words
Reckless
Bad names
Unflattering images X X

4. Testimonials You can lose weight like she did with Weight Watchers
Jennifer Hudson, singer & actress
Weight Watchers weight loss program
Helped her lose weight
You can lose weight like she did with Weight Watchers
The American Federation of Teachers
Hilary Clinton X
Support Hilary Clinton

5. Transfer alcoholic beverage car crash The car crash.
The car crash makes the drink look less cool.
Drinking and cars do not mix.
Statute of Liberty X
American flags X X

6. Glittering Generalities
Nothing, it goes well with other things… X X F E
slogans C
catch phrases A B
simple and clever D

7. Plain Folks X X
suits X X

8. Bandwagon sad/happy, clean/dirty, different detergents
“It’s cleaner on the Tide side.” or “You can trust Tide…” X
It is winning and it’s clean / happier. X X
People want to be on the winning side,
or at least not on the losing side.

9. Card Stacking 5X more 3G coverage, map is almost filled in
A lot less map coverage, less 3G coverage than Verizon X X X X X X X

10. Testimonial / Endorsement
Kid Rock
Mitt Romney
The American Flag X X
Transfer
Testimonial / Endorsement
There is an American flag as the backdrop to the stage. This symbolizes patriotism.
The music star, Kid Rock, is publicly showing his support for presidential candidate Mitt Romney.