2. Storytelling
with Emma MacLean

3. Welcome & timings 10.00 Tea, Coffee & Commence
11:25 BREAK (10 minutes)
11:35 Recommence
12:35 LUNCH (Emma free for anyone who needs help)
13:00 Recommence
13:15 1:1 with Emma
14:00 Networking
Close

4. Now you have clarity you should
Be able to articulate who you work with and how you / service / product help/s them
Be able to introduce yourself succinctly
Know the problem you solve
Have the beginnings of “messaging” to use within your online and offline marketing strategies
Be able to provide relevant client testimonials

5. “Always be a first rate version of yourself instead of a second rate version of someone else”
Judy Garland

6. Outputs This session is all about creating your Story Strategy.
During this session you will learn:
Why you need a story
How to craft “your story”?
How to connect with your customers through your story
How to overcome your visibility blockers

7. Essential aspects of your story
Who you are
What you specifically do
How you solve problems
How you add value and care
How you engage and contribute
Make it emotional -
- Tell your truth -
- Use first hand, real time experiences and examples -
- Make it relatable -

9. Generate new business -
Why do I need a story?
Deliver immersive experience
Illustrate your points clearly
Create emotional triggers that make your story memorable and unique
Connect with your audience
It is conversational and provides engagement opportunities
Connect with clients -
Build your brand -
Generate new business -

10. Barriers to telling your story
Some common blockers and concerns “I don’t have a story” “I have a story but don’t know how to tell it” “I don’t want to go there, it’s too painful, personal … ” “I don’t see why it is relevant” “Who is going to care? / Why does it matter? / I want to run and hide right now…”

11. Overcoming those barriers
Your story is part of your birthright. Telling your story enables you to be heard, recognised and acknowledged by others. Your story makes the implicit explicit, the hidden seen, the unformed formed and the confusing clear. Your story is what YOU CHOOSE to tell about yourself, as completely and honestly as possible…

12. Let’s get started
Activity 1 - What do you do? (10 minutes) Activity 2 - Food for thought (10 minutes) Activity 3 - Life through your lens (1 hour) [Agree to mutually disclose with partner] Activity 4 - Your life through a different lens (30 minutes)

13. Target market
Who am I telling this story to? 1. “About me” on website? Speaker biography? LinkedIn profile? FB Business Page? 2. Are these facts relevant? 3. Do I sound like this in person? 4. Is this the right tone of voice for the audience? 5. How long does this need to be?

14. Activity 5 Crafting your story and connecting with customers
Activity led by Emma

15. Activity 6 Overcoming visibility blockers
Activity run through to take away

16. Conclusion Wrap up summary Questions Further help
Getting stuck and what to do about wobbles

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stories and posts.