1. Product Design:
Graphical Design 2

2. Objectives:
To consider the effective use use of colour in good graphical design
The impact of layout and the overall effect
How fonts can enhance or detract from readability
The presentation method
Consistency
The importance of corporate image

3. The effective use of colour-recap
Choosing the correct colour scheme can make a big difference to the quality of a multimedia product.
Use bright colours if you want to grab the users’ attention
Use neutral colours if you need the users to read, and learn from your product

4. Contrast
The amount of difference between the lightest and darkest areas of an image.
Black on white – the contrast is high, the text is easy to read
In this example, the contrast is low
Images can be changed by adjusting the level of contrast.

6. Patterns Patterns can be used to good effect to make things stand out
Text over patterns is not always good
Be careful – it is possible to over use patterns!
This is actually quite difficult to read!

7. Background and borders
Borders can be used to make things stand out or to separate items
Sometimes borders can be used to make frames around things when you need a visual effect.