1. Unit 2, Lesson 5 Social Media Marketing for Events
AOHT Event Planning
Unit 2, Lesson 5 Social Media Marketing for Events
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2. People use social media in many ways
Networking
Facebook
LinkedIn
Google+
Tweeting, Chatting
Twitter
Snapchat
Messenger
Sharing Visuals
Instagram
YouTube
Pinterest
CrowdSourcing
Yelp
TripAdvisor .

3. Facebook is an interactive way to promote an event
The Facebook page for the venue posts information about the venue and upcoming events.

4. The Facebook venue page has a link to the event
It invites people to join the Facebook page to receive announcements about events and to post comments and photos.

5. LinkedIn is good for business events
On the event web page, you can click the LinkedIn symbol and choose to publish the event on your own LinkedIn page.
Twitter symbol
FaceBook symbol
LinkedIn symbol

6. Google+ now has Google+ Events
If you have a Google+ profile, you can create an event, send invitations, and have a page where everyone can post event photos and comments.
You create an event by filling in key information and choosing a theme.

7. Attendees and event promoters use Twitter
Click the link in the tweet to reach info about an event

8. Snapchat, Instagram, and Vine promote events via photos and/or videos
These apps are also useful at the event to capture the experience.

9. Pinterest and YouTube can be promotional tools
Display your skills and successful events to build awareness and bring in new clients.

10. Feedback on crowdsourcing sites needs monitoring
Yelp
TripAdvisor

11. Social media tracks guests’ experience
They feature guests’ social media posts.
They use social media to track guests’ reactions.