1. Ch. 2 - Thinking About the Field: Traditions and Contexts
Part One: Setting the Stage

2. Seven traditions in the communication field – p.27
Rhetorical
Semiotic
Phenomenological
Cybernetic
Socio-psychological
Socio-cultural
Critical

3. How public speaking functions in our society
Rhetorical
How public speaking functions in our society
“Ask not what your country can do for you, ask what you can do for your country”
“I have a dream”

4. “Mr. Gorbachev, tear down this wall.”
Bk6A
“Yes we can”
MBwms (10:00)

5. Semiotic
Signs of the times
How words and actions change over time
Colored people (1907- NAACP)
Negroes ( Negro College Fund)
Blacks ( Black Panthers)
African-Americans (1987 – “I Can”)

6. 1960s
Retards / cripples
1970s
Mentally-handicapped / physically- handicapped
1980s
Mentally-challenged / physically- challenged

7. 1990s 2000s 2010s Mentally-disabled / physically-disabled
Person with mental disabilities / person with physical disabilities
2010s
Person with disabilities
Person with special needs

8. Phenomenological
Personal interpretation of everyday life and activities
Philosophical
“My personal philosophy is …”

9. Cybernetic
How noise interferes with communication
Semantic
“I don’t know what that word means.”
Physical
“It’s too hot in here”
Psychological
“I don’t listen to people like you”
Physiological
“I’m hard of hearing”

10. Socio-psychological
What variables influence our individual behaviors
“How much of you is you, and how much of you is just like someone else?”

11. Socio-cultural
How pre-existing cultural patterns and social structure influence our interactions
“How much of you is because of how/where you were raised and who/what you were exposed to?”

12. Critical
Questioning values and beliefs that dominate societies
What do you really know about world politics, world economics, and world religions?
How do you define freedom, injustice, power, equality, etc.?

13. Activities Workbook:
Seven Traditions

14. Seven contexts in the communication field – p.32
Intrapersonal
Interpersonal
Small Group
Organizational
Public
Mass media
Cultural

15. Intrapersonal - oneself
Ch.4 - Symbolic Interaction Theory
Ch.5 – Coordinated Management of Meaning
Ch.6 - Cognitive Dissonance Theory
Ch.7 – Expectancy Violations Theory

16. Interpersonal – face-to-face
Ch. 8 – Uncertainty Reduction Theory
Ch.9 – Social Exchange Theory
Ch.10 - Social Penetration Theory
Ch.11 - Relational Dialectics Theory
Ch.12 – Communication Privacy Management Theory
Ch.13 – Social Information Processing Theory

17. Small group - group of people
Ch.14 – Groupthink
Organizational - large and extended environments
Ch.15 – Structuration Theory
Ch.16 – Organizational Culture Theory
Ch.17 – Organizational Information Theory

18. Public - large group of listeners
Ch.18 – The Rhetoric (classical)
Ch.19 – Dramatism (contemporary)
Ch.20 – The Narrative Paradigm

19. Mass media - larger audience through mediated forms
Ch.21 – Agenda Setting Theory
Ch.22 – Spiral of Silence Theory
Ch.23 – Uses and Gratification Theory
Ch.24 – Cultivation Theory
Ch.25 –Cultural Studies
Ch.26 – Media Ecology Theory

20. Cultural - different cultures
Ch.27 – Face-negotiation Theory
Ch.28 – Communication Accommodation Theory
Ch.29- Muted Group Theory
Ch.30 - Feminist Standpoint Theory

21. Activities Workbook:
Seven Contexts