1. Copyright 2013, Mobile Commons, Inc. reach everyone, everywhere Keep your mobile subscribers in the know-on the go! April 3, 2013 Gloria Fong gloria@mobilecommons.com

2. Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 2 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 2 Overview Today were going to go over how your organization or company can create a resource that your users can access anywhere; just by texting in. No need to build an expensive app, no need for a smartphone or wi-fi signal-just a phone that can send and receive texts!

3. Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 3 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 3 Stats! Stats! Stats! Why offer this to your users? 57.3% of the population has a smartphone 1, so youre leaving almost half the population out when you only have an app! Nothing for users to download Average # of times app is opened after download = 1 2 (Almost) Everyone texts! 78% of entire population texts 3 95% of 18-29 year olds 88% of 30-49 year olds 82% of 50-64 year olds Every text message is read, 99% within 15 mins 4 You can reach harder to serve populations that dont have consistent access to internet, smartphones, etc. 1 IDC, "Always Connected How Smartphones And Social Keep Us Engaged" Mar. 2013 2 Loyalitics, 26% of apps downloaded in 2010 were used just once, 2010 3 Pew Research Center, Americans and Text Messaging Sept. 2011 4 Nielsen Mobile 2010

4. Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 4 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 4 Agenda Agenda: 1) What is an mData? 2) Different types of mDatas 3) Examples of each type 4) Demo of how to set one up 5) Try it out! 6) Questions

5. Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 5 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 5 What is an mData? An mData is a text-based campaign that allows you to have your users send a query to a spreadsheet or online webservice

6. Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 6 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 6 2 Different Types of mDatas 1.Location-Based Find your nearest National Safe Place location Find your nearest polling place 2. Non Location-Based Find out if a fish is environmentally sustainable Find out if an company is LGBTQ-friendly

7. Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 7 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 7 Location-Based People text in a keyword to your shortcode (e.g. WHERE to 877877) They reply with address info that is then geo-coded by Mobile Commons and compared with your database The user receives the nearest location to the address they texted in

8. Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 8 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 8 Non Location-Based People text in a keyword to your shortcode (e.g. SHOP to 30644) No address information needed, just a search term, such as company name (e.g. Apple) The users response is compared to your database and a response is sent back to them based on matches

9. Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 9 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 9 User Experience Send out a broadcast that triggers an mData Have users text in a keyword, and in that opt-in path, ask for a response (people will be subscribers) Have users text in a keyword and a search term (users will not be opted in)

10. Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 10 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 10 What if there are no matches? You can customize autoresponse users receive, such as reply with your address now to find the nearest location You can also customize the no results found message if their response does not match anything in your database Great user experience!

11. Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 11 Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 11 This sounds awesome! But really complicated! Can you fill in the cells of a csv in excel? Can you click a few buttons? Then, you can do this!!

12. Copyright 2013, Mobile Commons, Inc. reach everyone, everywhere Thanks! Gloria Fong gloria@mobilecommons.com