1. Easy Wi-Fi for the iPhone Created by Devicescape Presentation by Dylan Harris

2. Problem Some Wi-Fi networks require a login and password on a signal that is public Some Wi-Fi networks require a login and password on a signal that is public The iPhone disconnects from Wi-Fi to conserve battery every ~15 minutes of inactivity, requiring one to reconnect The iPhone disconnects from Wi-Fi to conserve battery every ~15 minutes of inactivity, requiring one to reconnect On a small device like the iPhone, it is very tedious to login every time one reconnects to the network On a small device like the iPhone, it is very tedious to login every time one reconnects to the network

3. Current Solution A user creates a profile for a certain login that Easy Wi-Fi has in its database, such as the University of Michigan Wireless Netowork or AT&T Hotspot A user creates a profile for a certain login that Easy Wi-Fi has in its database, such as the University of Michigan Wireless Netowork or AT&T Hotspot All you have to do is run the app and it automatically connects to the network in range if you have an account set up for that specific network All you have to do is run the app and it automatically connects to the network in range if you have an account set up for that specific network

4. Perfect Solution Before the app store was released, I had a version of this app on my jailbroken iPhone, which was able to run in the background and automatically login to any network I had a profile for, requiring me to do absolutely nothing. Before the app store was released, I had a version of this app on my jailbroken iPhone, which was able to run in the background and automatically login to any network I had a profile for, requiring me to do absolutely nothing. All of that was done with an unnoticeable change in battery life All of that was done with an unnoticeable change in battery life

5. App Numbers This app currently has a 2 and a half star rating out of 3,174 reviews, with varying experiences from everyone, mostly bad. This app currently has a 2 and a half star rating out of 3,174 reviews, with varying experiences from everyone, mostly bad. The application was previously $2.99, but has since then become free The application was previously $2.99, but has since then become free

6. Company Devicescape creates many successful Wi-Fi login applications for a variety of platforms, including laptops and other smartphones Devicescape creates many successful Wi-Fi login applications for a variety of platforms, including laptops and other smartphones The company was founded in 2001 and now has about 50 employees The company was founded in 2001 and now has about 50 employees

7. The Good Enables you to avoid re-typing your login information every time you connect to your network of choice Enables you to avoid re-typing your login information every time you connect to your network of choice Enables one click access to reconnect to your network of choice Enables one click access to reconnect to your network of choice

8. The Bad You still have to navigate to the app and click it before you can connect, which hampers productivity when the iPhone comes back from sleeping while already running a application that requires internet access. You still have to navigate to the app and click it before you can connect, which hampers productivity when the iPhone comes back from sleeping while already running a application that requires internet access. Exit safari, open Easy Wi-Fi, exit Easy Wi-Fi, open safari. That is not a fast process. Exit safari, open Easy Wi-Fi, exit Easy Wi-Fi, open safari. That is not a fast process. Design of the app is not very user friendly Design of the app is not very user friendly

9. The Complicated There have been recent complications with the addition of iPhone OS 3.0 and its new Hotspot approach There have been recent complications with the addition of iPhone OS 3.0 and its new Hotspot approach The iPhone OS 3.1 fixed some of the problems, but only by disabling the safari page that pops up for a user to type in login info The iPhone OS 3.1 fixed some of the problems, but only by disabling the safari page that pops up for a user to type in login info iPhone can now connect to any AT&T Hotspot seamlessly, without the use of this app iPhone can now connect to any AT&T Hotspot seamlessly, without the use of this app

10. Secret Sauce The app store limitations have impeded the secret sauce that could make this app amazing if it ran in the background The app store limitations have impeded the secret sauce that could make this app amazing if it ran in the background Otherwise, not having to type in your login info on the small screen is quite convenient Otherwise, not having to type in your login info on the small screen is quite convenient

11. Competition Analysis Apps such as Boingo and Bluesocket do similar things, but with similar problems. Apps such as Boingo and Bluesocket do similar things, but with similar problems. Those apps also only connect to their respective networks, where Easy Wi-Fi connects to anything it has a profile for, which is updated frequently Those apps also only connect to their respective networks, where Easy Wi-Fi connects to anything it has a profile for, which is updated frequently

12. Business Model None None They tried to put a price on the initial app purchase, but there are currently too many problems They tried to put a price on the initial app purchase, but there are currently too many problems In the future, if it starts to work correctly, they may put a price on the app purchase again In the future, if it starts to work correctly, they may put a price on the app purchase again

13. Next Steps Find some way to make the app run seamlessly in the background, which would require working more directly with apple Find some way to make the app run seamlessly in the background, which would require working more directly with apple One option would be for the app to start up any time a Wi-Fi requires a login and password One option would be for the app to start up any time a Wi-Fi requires a login and password

14. Easy Wi-Fi by Devicescape Questions? Questions? Comments? Comments?