1. Types of Advertising

2. N A M E
THE B R D 1. 2. 3. 4. 5. 6. 7. 8. 9.

3. And the brand is… Dove Amazon Puma Michelin Shell Toyoda Nestle
Mustang
…wait that isn’t a logo

4. Purpose of Ads Increase sales Creating & maintaining brand identity
Introduction or modification
Increase word-of-mouth
Advertising Techniques-slogans, endorsements, cartoon characters, emotional appeals

5. Types of Advertising Print- Newspaper, Magazines, Brochures
Outdoor- Billboards, Events
Broadcast- TV, Radio, and the Internet
Covert Advertising
Any guesses?
Public service Advertising (socially driven)
Celebrity endorsements

6. All ads can fit in at least one of these categories:
Information Ads- describes features, gives facts on price or quality
Sends message of good to buy
Image Ads- Contributes to the lifestyle consumer wants, often used celebrities to endorse or recommend product
Sends message of you will be something if you buy

7. Be mindful of the Ads Ads will not mention the negative
Be realistic (think weight loss ads)
Don’t trust endorsements
Famous people are more times than none NOT the expert
Beware that many actors you see no not actually use the product/service
Beware of the catchy slogans- no guarantee of quality
Ads will center on trends and tempt impulse buying
What is a trend?
What is impulse buying?

8. How can be get more information on products?

9. How can be get more information on products?
People you know and trust
Product labels
Internet (customer reviews, reputable sites, consumer organizations)
Consumer organizations often times test products for us

10. Challenge: Who can create the best ad for the product?
Find an product around the room and create an advertisement for that item.