1. Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens

2. Market Overview

3. Smartphone penetration
50.5m people now own a mobile phone in the UK, the majority of them are smartphones
Smartphone penetration
Smartphone ownership is up 14% on last year
Source: comScore MobiLens, 3 month average ending March 2014

4. O2 is the largest operator in the UK
Market share of operators (vol %)
Source: comScore MobiLens, 3 month average ending March 2014

5. Samsung is the largest mobile phone manufacturer
Market share of handset manufacturer (vol %)
Source: comScore MobiLens, 3 month average ending March 2014

6. Google Android is the most popular smartphone operating system
Market share of Smartphone operating systems (vol %)
Source: comScore MobiLens, 3 month average ending March 2014

7. Majority of mobile phone users are using “connected media”
% of mobile phone owners that use connected media
Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, , stream or download music, or watch broadcast or on-demand video
Source: comScore MobiLens, 3 month average ending March 2014

8. News on mobile phones

9. Just over half of smartphone users access news each month
Over 19 million Smartphone users access news on their phone
Via app or browser
App or Browser, aged 13+. Source: comScore MobiLens, 3 month average ending March 2014

10. iPhone users are the biggest readers of news
% of iPhone users that access news
59% of iPhone users access news through their mobile browser or app
That is an index of 147 compared to all mobile phone users
Via app or browser
App or browser. Source: comScore MobiLens, 3 month average ending March 2014

11. Accessing news through a smartphone is particularly popular among young people
Total Audience is smartphone owners aged 13+ (38.0 million)
18-24 year olds are 27% more likely than the average smartphone owner to access news on their device
25-34 year olds are 16% more likely than the average smartphone owner to access news on their device
18-34 year olds are 22% more likely than the average smartphone to access news on their device
58.7% of year olds access news on their smartphone
63.9 % of year olds access news on their smartphone
Overall, 61.8% of year olds access news on their smartphone
App or browser. Source: comScore MobiLens, 3 month average ending March 2014

12. 25-34 year olds over index on accessing news on their smartphone
25-34 yr olds are 27% more likely to access news on their smartphone than the average smartphone user
18-24 year olds are 27% more likely than the average smartphone owner to access news on their device
25-34 year olds are 16% more likely than the average smartphone owner to access news on their device
18-34 year olds are 22% more likely than the average smartphone to access news on their device
58.7% of year olds access news on their smartphone
63.9 % of year olds access news on their smartphone
Overall, 61.8% of year olds access news on their smartphone
App or browser. Source: comScore MobiLens, 3 month average ending March 2014

13. Over half of 18-34 year olds access news on their smartphone
62% of year old mobile phone owners access news through their smartphone
They make up 34% of all smartphone owners
18-24 year olds are 27% more likely than the average smartphone owner to access news on their device
25-34 year olds are 16% more likely than the average smartphone owner to access news on their device
18-34 year olds are 22% more likely than the average smartphone to access news on their device
58.7% of year olds access news on their smartphone
63.9 % of year olds access news on their smartphone
Overall, 61.8% of year olds access news on their smartphone
Audience is aged 13+
App or browser. Source: comScore MobiLens, 3 month average ending March 2014

14. Six in 10 smartphone owners with HH income of £65k+ access news on their phone
App or browser. Source: comScore MobiLens, 3 month average ending March 2014

15. Newspapers on mobile phones
Newspapers refers to ALL newspaper websites on mobile phones – regional, national and international

16. Newspaper sites reach 39% of mobile browsers
15m access local, national and international newspaper sites on their mobile through their network or Wi-Fi
Newspapers refers to ALL newspaper websites on mobile phones – regional, national and international
Figure is browser only
Figures include ANY newspaper sites accessed on mobile phones in the UK via browser – regional, national and international. Source: comScore GSMA Mobile Media Metrics, December 2013

17. Unique visitors accessing newspaper sites grew 41% year on year
+41%
YoY
Newspapers refers to ALL newspaper websites on mobile phones – regional, national and international
Figures are browser only
Figures include ANY newspaper sites accessed on mobile phones in the UK – regional, national and international via browser
Source: comScore GSMA Mobile Media Metrics, March 2013 and March 2014

18. Newspaper page views have enjoyed significant growth year on year
+47%
YoY
Newspapers refers to ALL newspaper websites on mobile phones – regional, national and international
Figures are browser only
Figures include ANY newspaper sites accessed on mobile phones in the UK – regional, national and international via browser
Source: comScore GSMA Mobile Media Metrics, March 2013 and March 2014

19. Newsbrands on mobile phones

20. Newsbrands reach 33% of mobile browsers
12.8m access newsbrand sites on their mobile through their network or Wi-Fi
Uses browser data
Browser only. Source: comScore MobiLens, 3 month average ending March 2014
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Dailystar.co.uk, Financial Times Group

21. Newsbrand mobile sites attract a young audience
50% of those who access newsbrands through an app or their mobile browser are 18-34
Browser only. Source: comScore MobiLens, 3 month average ending March 2014
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Dailystar.co.uk, Financial Times Group

22. More than 8 out of 10 newsbrand visitors also visit social media sites
86% of newsbrand visitors also visit social media sites on their mobile browser
Figures uses browser data
Uses browser only. Source: comScore GSMA Mobile Media Metrics, March 2014
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

23. Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user
Figures use browser data
Uses browser only. Source comScore GSMA Mobile Media Metrics, March 2014
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

24. More 18-34s access newsbrands than Twitter via their mobile browser
Figures use browser data
Uses browser only. Source: comScore MobiLens, 3 month average ending March 2014
Newsbrands refer to: MailOnline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk,
Times Online, Dailystar.co.uk, Financial Times Group

25. Almost nine out of 10 newsbrand visitors also visit retail sites
87%
…of visitors to newsbrand sites also visit retail sites on their mobile browser
Figures use browser data
Uses browser only. Source: comScore GSMA Mobile Media Metrics, March 2014
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

26. Mobile newsbrand visitors are twice as likely to visit Amazon
Newsbrand visitors to Amazon index at 196
compared to average mobile internet user
Figures use browser data
Uses browser only. Source: comScore GSMA Mobile Media Metrics, March 2014
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group