1. Present Your Value Proposition Idea Scoping Stage Ten-Slide Presentation Template Title Slide
WKI - wendykennedy.com inc. Find the Business Value Inside Innovation
Ten-Slide Template to Articulate the Value Proposition

2. The Idea High level discussion Draw your idea on a napkin
Present an overview
Use analogies and metaphors
Status of the technology?
Patents filed? Proprietary elements?
Napkin
drawing
WKI - wendykennedy.com inc. Find the Business Value Inside Innovation
Ten-Slide Template to Articulate the Value Proposition

3. The Business Problem What’s the real burning business problem?
Validate the problem is ‘real’
The “3rd party statistic”
Bleeding from the neck pain.
How big is the problem?
Can you put some numbers around it?
WKI - wendykennedy.com inc. Find the Business Value Inside Innovation
Ten-Slide Template to Articulate the Value Proposition

4. Market Opportunity
What is the market space where this innovation fits?
What are the current categories that exist today?
What’s ‘driving’ this market space to open up new white space?
Where is the opportunity for your idea or concept?
WKI - wendykennedy.com inc. Find the Business Value Inside Innovation
Ten-Slide Template to Articulate the Value Proposition

5. Customers Who has the burning problem?
Who are your target customer segments?
What do you know about these customers?
Who are the decision makers and buyers?
WKI - wendykennedy.com inc. Find the Business Value Inside Innovation
Ten-Slide Template to Articulate the Value Proposition

6. Use Case Scenarios
Use the findings from your segment strawman – prepare 2-3 of these.
Paint a picture of how specific customers would use your product
Describe their world and how your idea will solve their problem(s)
Discuss the performance advantage you give to a customer
WKI - wendykennedy.com inc. Find the Business Value Inside Innovation
Ten-Slide Template to Articulate the Value Proposition

7. Competitive Edge
Competitive positioning – what’s your sustainable differentiator?
Who’s on your competitive radar?
Highlight your unique differentiation
Consumer
Mobile Biz Comm Tools
Connectivity
Camera
Messaging
* BB Pearl
* Cingular 8525
* DELL Axim
* HP iPAQ 6900
* Palm Pre
* Blackberry Bold 9000
* TMobile DASH
* Motorola Q
* Cingular 3125
* Sprint HTC Mogul
* Motorola RAZR
* TMobile G1
* Nokia E71
* Sony Ericcson
Walkman 8101
* Verizon LG Chocolate
* Samsung Epix
*iPhone 4G
* AT&T Tilt
Application Integration
Battery life
Intuitive Interface
OS compatible
WKI - wendykennedy.com inc. Find the Business Value Inside Innovation
Ten-Slide Template to Articulate the Value Proposition

8. Milestones What have you accomplished to date? What is noteworthy?
What key items do you lack to accomplish your goals?
WKI - wendykennedy.com inc. Find the Business Value Inside Innovation
Ten-Slide Template to Articulate the Value Proposition

9. The Plan What have you accomplished to date? What are the next steps?
What are the risks and how do you plan to mitigate?
What do you need to move forward?
How much money are you asking for?
What will you accomplish? When?
WKI - wendykennedy.com inc. Find the Business Value Inside Innovation
Ten-Slide Template to Articulate the Value Proposition

10. Highlights Remind why this is a great business opportunity
Reinforce proof points from your presentation
Things like:
Business Problem
Market Need
Competitive Differentiation
WKI - wendykennedy.com inc. Find the Business Value Inside Innovation
Ten-Slide Template to Articulate the Value Proposition

11. Closing Slide
WKI - wendykennedy.com inc. Find the Business Value Inside Innovation
Ten-Slide Template to Articulate the Value Proposition