1. Present Your Value Proposition Idea Scoping Stage Ten-Slide Presentation Template Title Slide Ten-Slide Template to Articulate the Value Proposition WKI - wendykennedy.com inc. Find the Business Value Inside Innovation

2. High level discussion –Draw your idea on a napkin –Present an overview Use analogies and metaphors –Status of the technology? Patents filed? Proprietary elements? WKI - wendykennedy.com inc. Find the Business Value Inside Innovation Ten-Slide Template to Articulate the Value Proposition The Idea Napkin drawing

3. What’s the real burning business problem? Validate the problem is ‘real’ –The “3 rd party statistic” Bleeding from the neck pain. How big is the problem? –Can you put some numbers around it? WKI - wendykennedy.com inc. Find the Business Value Inside Innovation Ten-Slide Template to Articulate the Value Proposition The Business Problem

4. Market Opportunity What is the market space where this innovation fits? What are the current categories that exist today? What’s ‘driving’ this market space to open up new white space? Where is the opportunity for your idea or concept? WKI - wendykennedy.com inc. Find the Business Value Inside Innovation Ten-Slide Template to Articulate the Value Proposition

5. Who has the burning problem? Who are your target customer segments? What do you know about these customers? Who are the decision makers and buyers? WKI - wendykennedy.com inc. Find the Business Value Inside Innovation Ten-Slide Template to Articulate the Value Proposition Customers

6. Use the findings from your segment strawman – prepare 2-3 of these. Paint a picture of how specific customers would use your product Describe their world and how your idea will solve their problem(s) Discuss the performance advantage you give to a customer WKI - wendykennedy.com inc. Find the Business Value Inside Innovation Ten-Slide Template to Articulate the Value Proposition Use Case Scenarios

7. Competitive Edge Competitive positioning – what’s your sustainable differentiator? Who’s on your competitive radar? Highlight your unique differentiation WKI - wendykennedy.com inc. Find the Business Value Inside Innovation Ten-Slide Template to Articulate the Value Proposition Consumer Mobile Biz Comm Tools Connectivity Camera Messaging * BB Pearl * Cingular 8525 * DELL Axim * HP iPAQ 6900 * Palm Pre * Blackberry Bold 9000 * TMobile DASH * Motorola Q * Cingular 3125 * Sprint HTC Mogul * Motorola RAZR * TMobile G1 * Nokia E71 * Sony Ericcson Walkman 8101 * Verizon LG Chocolate * Samsung Epix *iPhone 4G * AT&T Tilt Application Integration Battery life Intuitive Interface OS compatible Consumer

8. What have you accomplished to date? What is noteworthy? What key items do you lack to accomplish your goals? WKI - wendykennedy.com inc. Find the Business Value Inside Innovation Ten-Slide Template to Articulate the Value Proposition Milestones

9. What have you accomplished to date? What are the next steps? What are the risks and how do you plan to mitigate? What do you need to move forward? How much money are you asking for? What will you accomplish? When? WKI - wendykennedy.com inc. Find the Business Value Inside Innovation Ten-Slide Template to Articulate the Value Proposition The Plan

10. Remind why this is a great business opportunity –Reinforce proof points from your presentation –Things like: Business Problem Market Need Competitive Differentiation WKI - wendykennedy.com inc. Find the Business Value Inside Innovation Ten-Slide Template to Articulate the Value Proposition Highlights

11. Closing Slide Ten-Slide Template to Articulate the Value Proposition WKI - wendykennedy.com inc. Find the Business Value Inside Innovation