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2. CHAPTER EIGHT
The Show

3. REHEARSING
The rehearsal is a practice performance, held in private, in preparation for a public performance
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

4. Rehearsal Preparation
The run-through is a rehearsal of the show sequences and involves showing models the choreography
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

5. Rehearsal Preparation
A full dress rehearsal is held to check all theatrical and technical aspects of the show
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

6. Rehearsal Preparation
The choreographer reviews the walk for the first scene of the show
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

7. Rehearsal Preparation
Example of a show day schedule
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

8. Dressers
The individuals who help the models change in the dressing room
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

9. Starters
The starter gives a model the cue to start walking down the runway
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

10. PREPARING BACKSTAGE
The stylist or merchandise committee members should set up the dressing area
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

11. PREPARING BACKSTAGE
Models should arrive at the designated time, well before the start of the show, to have makeup applied and hair styled before putting on their first outfit.
Racks of clothing organized by model should arrive in the dressing area at least two hours prior to the show
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

12. PRE-SHOW PREPARATIONS
A staff member places reserved signs and programs on the fashion show seats before the audience arrives
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

13. PRE-SHOW PREPARATIONS
A silent auction may feature items from donors or creative items
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

14. PRESENTING THE FASHION SHOW
First impressions will influence the show’s success or failure
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

15. PRESENTING THE FASHION SHOW
The show producers need to be aware of audience reaction throughout the show’s production.
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

16. CLOSING THE SHOW
The finale should provide a visual closing to the show
Music and lighting, combined with the most dramatic clothing, should signal the end of a well-produced fashion show
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

17. STRIKING THE SHOW
Stage strike, a term taken from the theater, refers to striking, or physically disassembling, the set
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

18. BEING PROFESSIONAL
The merchandisers and models act professionally at in-store fittings
The merchandise is kept in a clean, ready-to-sell condition upon return to the store
The merchandise is returned in a timely manner
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

19. CANCELING A SHOW
It is extremely rare to cancel a fashion show, but certain situations call for this action
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

20. WRAPPING UP
Thank you notes should be written as soon as possible after the show
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

21. EVALUATING The evaluation process When to evaluate Evaluation form
Evaluation based on goals
Evaluation based on strengths and weaknesses
Statistics
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

22. The Evaluation Process
Reaction of the audience
Sales or services generated for designers, retailers, manufacturers, and suppliers
Team and team member contributions
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

23. When to Evaluate
Immediately follow ing the show, when successes and problems are fresh in everyone’s mind
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

24. Evaluation Form Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

25. Evaluation Based on Goals
Selling merchandise
Presenting fashion trend information
Introducing new lines
Building store traffic
Establishing fashion authority
Offering goodwill to the community
Providing training for employees
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

26. Evaluation Based on Strengths and Weaknesses
Event personnel should determine what the strengths of the show were and how problems or weaknesses of the show should be corrected or replaced for the next time
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

27. Statistics Audience count: The number of attendees
Media coverage: The number of exposures generated in the media
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

28. SPECIFIC ELEMENTS TO EVALUATE
Participants
Theme and Title
Audience
Budget
Promotion
Merchandise
Models
Music
Staging
Script and Announcer
Other Shows
Media Coverage
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

29. SPECIFIC ELEMENTS TO EVALUATE
A fashion show diary documents all of the planning and activities that took place during a particular fashion show
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

30. Audience Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
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31. Models Everett, Swanson Ch 8
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32. MEASURING SUCCESS
The audience’s reaction helps show producers measure their success
Everett, Swanson Ch 8
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013