1. Copyright © Bloomsbury Publishing Inc. 2013 All rights reserved. No part of this presentation covered by the copyright hereon may be reproduced or used in any form or by any means–graphic, electronic, or mechanical, including photocopying, recording, taping, or information storage and retrieval systems–without written permission of the publisher. ISBN: 978-1-60901-502-2

2. Unit 6 The Auxiliary Level: Supporting Services

3. Chapter 20 Fashion Auxiliary Services

4. Key Concepts Differences among advertising, publicity, and public relations Services provided to fashion merchandisers by such media as trade and consumer publications and broadcast media Role of store designers and visual merchandisers Information provided to fashion producers and retailers by fashion consultants and research agencies, trade associations and trade shows, and buying, merchandising, and product development office Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013 4

5. Fashion Auxiliary Services Offered by the Media Fashion Magazines Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013 5

6. Fashion Auxiliary Services Offered by the Media Fashion Magazines Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013 6

7. Fashion Auxiliary Services Offered by the Media Trade Publications Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013 7

8. Fashion Auxiliary Services Offered by the Media The Broadcast Media Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013 8

9. Advertising, Publicity, and Public Relations Agencies Advertising Agencies Public Relations Agencies Other Advertising and Public Relations Services Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013 9

10. Store Design and Visual Merchandising Services Store Design Visual Merchandising Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013 10

11. Information Resources Fashion Consultants and Information Services Market Research Agencies Trade Associations and Trade Shows Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013 11

12. Buying, Merchandising, and Product Development Organizations Location Types of Ownership Functions of Buying, Merchandising, and Product Development Organization Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013 12