1. TUESDAY, JANUARY 14, 2014 ALTERNATIVE REVENUE STREAMS For the audio portion, please dial: US/Canada: 866-627-5180 Conference ID: 61736701023

2. You have all been muted To join the conversation, just unmute your line by pressing #6. After, you can mute your line by pressing *6 Please do not put your phone on hold; the background music is very disruptive We encourage you to participate by entering questions in the Chat pod on the bottom right of your screen You can chat with one or all participants on the call. To send messages to individuals, hover your pointer over that persons name in the Attendee pod and a menu will appear. Select Start Private Chat and a second tab will appear in the Chat pod ETIQUETTE & LEARNING MORE ABOUT ADOBE CONNECT

3. PEJEs Recruitment & Retention Academy May 18-20, 2014 Chicago, IL Space is Limited To learn more and to apply please visit the PEJE website: www.peje.org/recruitment/ www.peje.org/recruitment/ Email Elana Alfred at elana@peje.org or call 617-367-0001 x155 for any questions. elana@peje.org APPLY NOW!

4. MEET OUR GUESTS Nick Stoneman President, Shattuck-St. Marys School Ray Levi Head of School Emeritus, Heilicher Minneapolis Jewish Day School

5. Achieving Financial Sustainability through Asset Optimization

6. Independent School Revenue Tuition Endowment Annual Giving Alternative Revenue Revenue Sources Revenue Sources

7. Threats to Revenue Sources Student attrition Increased competition Faculty departures Inadequate facilities Drop in giving Falling behind market perception Lack of revenue diversification Weak endowment returns

8. A Different Approach to Independent School Revenue Preserve the base AND expand revenue sources Asset Optimizing Faculty Engagement Student Retention Enrollment Growth Facility Expansion Endowment Growth Program Enhancement Alternative Revenue Faculty Engagement Student Retention Enrollment Growth Facility Expansion Endowment Growth Program Enhancement Alternative Revenue New Initiatives

9. What are these Assets? The Building Blocks The Physical Faculty and Staff Brand Recognition External Relationships Geography and Region (+/-) Programs Offered

10. Essentials for Asset Optimization No silos allowed Leadership team must: Model integrative thinking See change as normal Believe in the power of imagination Must see the dots to connect the dots Head of School must be comfortable not being the expert Board must support innovative thinking

11. Optimizing through Intertwining Brand External Internal Location Physical Program Increased Enrollment Faculty Retention Increased Giving Facility Growth Program Growth Student Retention Alternative Revenue

12. Scrabble as a Management Tool Brand External Internal Location Facilities Program External Brand Location Internal Facilities Program NEW OFFERING

13. Using Assets to Develop Alternative Revenue External Relations Brand Physical Faculty and Staff Alternative Revenue Programs Geography and Region

15. Alt Rev Distribution Plotting Feasibility $$$$ Low High International Campus Educational Tech Co On-Line Academy ELL Web App Charter School Rentals Golf Course Tournaments Cafe Land Development Bagel Sales ESL On-Line AP Weekends Elder Hostels Wind Farm ESL Institute Camps Film Production EB5 Regional Center Inn/Banquet Facility

16. Supplemental Sources of Income $1mm of net SSI revenue = $25 mm of Endowment +- Faculty additional compensationWear and tear on Facilities Not as exposed to market trendsNot on Balance Sheet Leverages what you haveRequires teamwork and innovation Program expansionSustainability Faculty professional growthMust earn each year Balance to admissions swings AND can create a recruitment pool Facility growth

17. Using Assets to Develop Centers of Excellence External Relations Brand Physical Faculty and Staff Centers of Excellence Programs Geography and Region

18. Center of Excellence A program aspiring to be nationally recognized in the arts, athletics, or academics. Admissions Magnet Sits alongside a Schools core program

19. Creating a Center of Excellence Six essential elements: Leadership Program design Marketing Merit Aid as seed Facilities Outcomes

20. Assets at Work – Pre-Conserv CoE Elite Violinist Faculty Member Elite Instructors in Region Parent -Exec Dir of St Paul Chamber Orch Global Ed Program Pre-Conservatory Center of Excellence Concert Hall Facility External Relations Brand Physical Faculty and Staff Geography and Region

21. Assets at Work – Bio-Science CoE Staff member married to Hospital CEO Medical Alley location Significant # of medical field alumni Innovative Reputation Bio-Science Center of Excellence STEM Center External Relations Brand Physical Faculty and Staff Geography and Region

22. Assets at Work–Campus Expansion Unique involvement of students, faculty and Board Located in the U.S. Global Alumni and Parent Network Alternative Revenue Reputation Campus Expansion Global Ed Program External Relations Brand Program Faculty and Staff Geography and Region

23. Assets at Work – Blended Learning School communitys commitment to innovation Technologically advanced Public Schools Foundation Support Experienced in Distance Learning Blended Learning IT Backbone and Bandwidth External Relations Program Physical Faculty and Staff Geography and Region

24. Blended Learning at Shattuck-St. Marys School

25. Asset Optimization: Team Effort Head of School Board Advance- ment CFO Acad Dean Athltic Dirctr Admis- sions Faculty and/or Staff Parents Soccer Golf Bio-Science Pre- Conserv Campus Expansion weCreate Blended Learning

26. Asset Optimization: Asset Usage Summary Facilities Region and Geography Faculty, Staff External Relations BrandProgram Soccer Golf Bio-Science Pre-Conserv Campus Expansion weCreate Blended Learning

27. Asset Optimization: The Complete Impact Alternative Revenue Student Retention Faculty Retention Facility Growth Program Growth Admission Alumni Cultivation Soccer Golf Pre-Conserv Bio-Science Campus Expansion weCreate Blended Learning HighMediumLow

28. Asset Optimization: The Impact at SSM 2003-042013-14 Net Revenue ($1,800,000) $425,000 Annual Fund $650,000 $900,000 Enrollment 290 450 Endowment $8,000,000 $24,500,000 Net Asset Value $13,000,000 $37,000,000

29. THANK YOU TO OUR GUESTS! Nick Stoneman President, Shattuck-St. Marys School Nick.stoneman@s-sm.org Ray Levi Head of School Emeritus, Heilicher Minneapolis Jewish Day School Rlevi@hmjds.org

30. What would you like to continue talking about in Google Groups? Title: Message: If you need a reminder about Google Groups, refer to your Quick Guide for Google Groups. For additional assistance, email charles@peje.org. charles@peje.org NEXT STEPS: CONTINUING THE CONVERSATION

31. How to Use Data to Construct Your Affordability Strategy Thursday, February 13, 2014, 1 pm EST Miriam Prum Hess, Director, Center for Excellence in Day School Education, BJE-LA Branding Your School for Distinctiveness and Success Thursday, March 20, 2014, 1 pm EST Laura Sheridan Please RSVP for all webinars by emailing Charles Cohen at charles@peje.org NEXT STEPS: UPCOMING CALLS

32. Thanks!