1. Overall goals of IIEP’s web site
Provide working tools for research and training
Increase impact and ‘outreach’ of the Institute
Connect with the Institute’s formal and informal networks
Reinforce the IIEP’s legitimacy >> Member States, National Commissions, Permanent Delegations, etc.

2. IIEP’s Audience Educational specialists Donor agencies Alumni NGOs
IIEP/UNESCO staff and constituencies
Students and researchers
Media (Press, other web sites)

3. Overview of the web site
Institutional web site
Trilingual: English, French, Spanish
Over 200 screens (x 3 languages)
Some 15,000 monthly page views (2004)
Static web site
( Other web sites: HIVAIDS Clearinghouse; IIEP Buenos Aires; collaboration in partnership sites, RedEtis)

4. Has the web site achieved its goals?
Increase in demand for publications, Newsletter and other information
Dramatic traffic increase since revamping

5. User testing Underway Goals: to improve and/or validate >>
Needs analysis
Relevance of content
Usability; tree structure
Tone

6. Services to Member States
Content structure
By theme, drawing from IIEP’s main activities:
About IIEP
Training
Research
Services to Member States
Networking
Publications
Newsletter
Documentation Centre

7. Content structure By user-friendly themes (‘Focus’): Education for All
Emergencies and reconstruction
Ethics and corruption
HIV/AIDS and education
Information systems
E-learning

8. Use of meta-data keywords
Meta-data keywords used for testing purposes since July 2004
Relative success in search engine ratings
Installation of meta-data keywords in three languages process
Priority Google-friendly measure: links exchange

9. Work-flow for getting content onto web site
Calendar and programming of updates
Web team interacts with programme staff (informal or web meeting)
Web editor responsible for translation and quality control
Web administrator prepares HTML pages and graphics and maintains the web site

10. Work-flow for getting content onto web site
Calendar sent
out for info on
projects
Programming
of updates
for the year
Updating and
maintainance
of site
Interactivity – Web team
and staff
Preparation
of web pages
Content prepared
and sent
for translation

11. Maintaining “freshness” of content
Regular meetings within web team
Meetings with programme staff to discuss new items and developments
Homepage reviewed fortnightly or monthly
Synchronized with publishing of print Newsletter

12. Editorial principles for writing for the web
Content templates
Editing for scan reading (e.g. inverted pyramid; titles; bullets…)
The simpler the better (specialized terms explained; 1 idea per sentence…)
Links, with logical reading scenarios
User’s time is money: keeping in mind the minimum clicks rules and usability standards

13. Management
Web team leader directly responsible vis à vis Direction (DAC)
Each content provider reports to programme team leaders

14. IIEP web team Content provided by staff for each theme
Overall responsible person (ID)
Two-thirds time web editor
1 web administrator
External translators and proof readers

15. Financing the web site development
Centrally funded from core funds
Use of project money to finance developement

16. Promotion of web site’s content
Submission of URL to search engines – yearly
Announcements in IIEP’s Newsletter
Links exchange
Presentation to trainees