1. City Telecom: The Battle Royale for Hong Kong’s Free-to-Air TV Market
LABU 2052 Library Workshop
City Telecom: The Battle Royale for Hong Kong’s Free-to-Air TV Market
HKUST Library

2. Background
Ricky Wong Wai-kay (王維基), chairman and founder of City Telecom (HK) Ltd, now known as Hong Kong Television Network Limited (HKTV), asked you to set up a team to formulate a business plan proposing recommendations to manage the challenges faced by CTI in the Free-to-Air TV market.

3. Business Proposal Overview of the Current Situation Strategic Options
Recommendations of the Best Strategy
Implementation Plan

4. Concept Mapping http://www.youtube.com/watch?v=KhgxuNvbNrA
HKUST Library

5. Concept Mapping Current Situation (Industry Overview)
Recommendations &
Current Situation (Industry Overview)
Competitors (e.g. TVB)
HKTV
Audience
Government
Strategic Options
Trends (viewer preference)
Technological development
Digital TV, Apple TV
Strategy One
Strategy Two
Strategy Three
Strategy Four
Implementation
HKUST Library

6. General Public (Audience)
Concept Mapping – Current Situation
HKTV
Competitors (TVB, ATV)
Programs
Social media/ interactive
Ricky Wong
Digital Television
TV & Multimedia Production Center
Monopoly
Market Share
TV channels
TV genre
SWOT
Current Situation
General Public (Audience)
Hong Kong Government
Penetration Rate
Demographic Profile
Consumption Habits
Satisfactory Rate
Licensing
Regulations

7. Information Resources
Current Situation (HKTV, TVB, ATV, etc)
Case itself
Company Websites (About us, Latest News, Press, etc)
News/Opinions on LexisNexis Academic Library Home > Databases > L > LexisNexis Academic > select News from the left column > All News > enter Search Terms > Date (last 2 years) > Major World Publications (or South China Moring Post)
HKUST Library

8. Information Resources
Current Situation (HKTV, TVB, ATC, etc)
News/Opinions on WiseNews Library Home > Databases > W > WiseNews > Wisers Information Portal (upper right) >
Search Term: 電視牌照 Date: to latest Region: Hong Kong Database: All Search within: 競爭
HKUST Library

9. Information Resources
Current Situation (HKTV, TVB, ATC, etc)
SWOT Analysis
- Library Home > Databases > E > Ebscohost > select Business Source Premier > Company Profiles (top) > enter company name (e.g. PCCW or i-cable)
Source: Wikipedia

10. Information Resources
Web Resources
How to construct a better search on Google
Limit your search results to government and academic organizations, e.g.
Television broadcast site:.gov.hk
Television survey site:.hku.hk or site:.edu.hk
HKUST Library

11. Concept Mapping – Strategic Option
Repeat previous steps and develop related concepts
Look at the television broadcasting industry in other places to gather different ideas:
Library Home > Databases > E > Ebscohost > select ASP and BSP > Search Terms: television and broadcast* and (future or trend*)
HKUST Library

12. Wrap Up Effective searcher is good at both web and database searching
More databases are available at
LABU 2052 search guide is also available at
HKUST Library