1. Business Communication Resources Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional Services Librarian Al Harris Library frederic.murray@swosu.edu

2. Student Topics New business venture: clothing store New business venture: gun range New business venture: construction company New business venture: training that will result in better pass rates for the CPA exam New business venture: forming a traveling basketball/baseball team Reasons/effects of gas prices for the last 5 years SWOSU's new Event Center Going "green" Animal shelters Charitable donations/fundraising for charities Sexual Harassment

3. What is the Internet?

4. The Information Age The era in which the retrieval, management, and transmission of information, esp. by using computer technology, is a principal (commercial) activity…. - Oxford English Dictionary 2010

6. Library Business Databases Hoover’s First Search LexisNexis Academic Business Source Complete Google Site Search

7. The Information Age Present and anticipated spectacular informational achievements will usher in public recognition of the information age…. - Richard Leghorn 1960 founder of Itek Corporation

8. Itek Corporation Founded 1957 In 2000 became Goodrich Corporation

9. Library Business Databases Hoover’s First Search LexisNexis Academic Business Source Complete Google Site Search

10. D-U-N-S Number Data Universal Numbering System Unique identifier for businesses. DUNS numbers are assigned and maintained by Dun & Bradstreet (D&B) –used for establishing business credit, –applying for government contracting opportunities, –Some uses of the DUNS system are to see a business's fictitious names (trade names) and to view the relationship between subsidiary companies and a holding company or parent company.

11. NAICS North American Industry Classification System NAICS is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. Standard Industrial Classification (SIC) System (Older) http://www.census.gov/eos/www/naics/

12. Hoovers Search Information on Specific Companies –Financial data –Annual reports –Competitors –Officer names

13. Exercise One: Hoovers Use Hoovers to review the following criteria: –Industry Information –Competitors –Financial Summary –Competitive Landscape –NAICS Code Who is their top competitor and why?

14. First Research Search Industry Landscape Industry Profile Chapters –Recent DevelopmentsRecent Developments –Business ChallengesBusiness Challenges –Trends & OpportunitiesTrends & Opportunities –Call Prep QuestionsCall Prep Questions –Industy ForecastIndusty Forecast –Web Links & AcronymsWeb Links & Acronyms Back out into the open web

15. Exercise Two: First Search Use the NAICS code in First Research to locate the Industry Overview for Goodrich - What is the industry forecast? - What are some of the industry drivers? - Browse All Industry Profiles: Find Bookstores, list the Industry Websites:

16. Additional Databases LexisNexis Academic –Business news journals –Company financial information –Industry and market news –Combined Search Business Source Complete –Company Profiles Datamonitor Reports –3,000 full text business journals –Ebsco Product

17. Exercise Three: LXNX & BSE Using LexisNexis to locate a recent story on Goodrich Use Business Source Complete to locate a recent story on Goodrich Use Business Source Complete/Company Information to create a SWOT Report

18. Business Source Complete Use Geography Keywords “Oklahoma” Use Geography Limiters Take this information and combine with First Search or Hoovers

19. GoogleGoogle: Improve Your Searches Site Specific Command What it does: searches only specific domains What to type: Oklahoma health Statistics site:gov Oklahoma health Statistics site:edu

20. HBS Working Knowledge Faculty Research at Harvard Business School Forum for innovation in business practice, offering a first look at cutting- edge thinking from HBS faculty Free Weekly Newsletter

21. Questions? Contact me: Frederic Murray 774-7113 frederic.murray@swosu.edu

22. Thanks!

23. Key Terms: Goodrich ISR/ Aerospace Industries 1.Itek Corporation becomes Goodrich ISR Info via Wikipedia 2.Hoover: search Goodrich ISR for Company Data 3.First Search: Search for Industry Landscape – search Industry Profile Chapters 4.First Search provides Web Links - Use them 5.Business Source Complete - Search using information gleaned from H & FS 6.LexisNexis: Search using information gleaned from H & FS 7.Ebrary Digital Book Collection: Key Word from First Search Industy Profile: Aerospace Products and Parts Manufacture 1.Search Chapter Headings 8.Yahoo Finance: Search Company & Industy Profile 9.Google Site Search 10.HBS Working Knowledge