1. Name of Client
Initial Content Research
+ Strategy Proposal

2. Contents Content Strategy Introduction Current Content Analysis
Competitor Content Analysis
Audience Analysis
Our Content Ideas
Content Roadmap

3. Content Strategy Introduction

5. Your Content Channels

6. Best by Social Shares
Source: Buzzsumo

7. Best by Backlinks X backlinks from X domains
Source: Ahrefs

8. Best by Traffic X organic users* X organic users* X organic users*
* Source: Google Analytics. Data range: X - X

9. Site Link Metrics: Ahrefs
Source: Ahrefs

10. Site Link Metrics: Majestic
Source: Majestic

12. Competitor One https://www.competitorone.co.uk/
“Summary of competitor one.”

13. Their Content Channels

14. Best by Social Shares
Source: Buzzsumo

15. Best by Backlinks X backlinks from X domains
Source: Ahrefs

16. Best by Traffic X organic users* X organic users* X organic users*
Top keyword:
Keyword (monthly search volume)
Top keyword:
Keyword (monthly search volume)
Top keyword:
Keyword (monthly search volume)
X organic users*
X organic users*
X organic users*
* Traffic estimate by Ahrefs

17. Site Link Metrics: Ahrefs
Source: Ahrefs

18. Site Link Metrics: Majestic
Source: Majestic

19. Competitor Two https://www.competitortwo.co.uk/
“Summary of competitor two.”

20. Their Content Channels

21. Best by Social Shares
Source: Buzzsumo

22. Best by Backlinks X backlinks from X domains
Source: Ahrefs

23. Best by Traffic X organic users* X organic users* X organic users*
Top keyword:
Keyword (monthly search volume)
Top keyword:
Keyword (monthly search volume)
Top keyword:
Keyword (monthly search volume)
X organic users*
X organic users*
X organic users*
* Traffic estimate by Ahrefs

24. Site Link Metrics: Ahrefs
Source: Ahrefs

25. Site Link Metrics: Majestic
Source: Majestic

26. Competitor Three https://www.competitorthree.co.uk/
“Summary of competitor three.”

27. Their Content Channels

28. Best by Social Shares
Source: Buzzsumo

29. Best by Backlinks X backlinks from X domains
Source: Ahrefs

30. Best by Traffic X organic users* X organic users* X organic users*
Top keyword:
Keyword (monthly search volume)
Top keyword:
Keyword (monthly search volume)
Top keyword:
Keyword (monthly search volume)
X organic users*
X organic users*
X organic users*
* Traffic estimate by Ahrefs

31. Site Link Metrics: Ahrefs
Source: Ahrefs

32. Site Link Metrics: Majestic
Source: Majestic

34. Main Target Audiences Audience One Audience Two Audience Three
Challenge/characteristic

35. Audience: Age
Source: Google Analytics

36. Audience: Gender
Source: Google Analytics

37. Audience: Interests
Source: Google Analytics

39. Title of Campaign One

40. Title of Campaign One

41. Campaign Objectives

42. Outreach Targets

43. Pre-Outreach Results

44. Key Dates
Date
Awareness Day

45. Keyword Relevancy
Key Phrase
Monthly Search Volume (UK)

46. X backlinks from X domains
Content Inspiration:
X backlinks from X domains

47. Social Media Approach

48. Title of Campaign Two

49. Title of Campaign Two

50. Campaign Objectives

51. Outreach Targets

52. Pre-Outreach Results

53. Key Dates
Date
Awareness Day

54. Keyword Relevancy
Key Phrase
Monthly Search Volume (UK)

55. X backlinks from X domains
Content Inspiration:
X backlinks from X domains

56. Social Media Approach

57. Title of Campaign Three

58. Title of Campaign Three

59. Campaign Objectives

60. Outreach Targets

61. Pre-Outreach Results

62. Key Dates
Date
Awareness Day

63. Keyword Relevancy
Key Phrase
Monthly Search Volume (UK)

64. X backlinks from X domains
Content Inspiration:
X backlinks from X domains

65. Social Media Approach

67. Design / development time
Campaign
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Month 13
Key date one
Key date two
Key date three
Key date four
Key date five
Key date
six 
Initial Research + Strategy Proposal
Induction chat
Initial content research
Brainstorm
Campaign justification
Content strategy proposal
Content roadmap
Initial press list building
Title of Campaign One
Task 1
Task 2
Task 3
Task 4
Task 5
Task 6
Task 7
Title of Campaign Two
Task 8
Task 9
Title of Campaign Three
Content time
Social media time
Outreach time
Outsourced time
Design / development time

68. THANK YOU