2. Rhetorical Devices Advertisement Project
Create a commercial for your assigned product.
Mark it up for ethos, logos, pathos, propaganda techniques, advanced rhetoric.
Perfectly use the pillars of persuasion.
Who is the target audience? How does it persuade others? Convince with purpose!

3. Rhetorical Devices Advertisement Project Warm-up
Share your commercial with your group.
Pick the best one, with the most effective rhetoric, to read in front of the class.

4. Potential Products

5. Blood Bath Shower Gel

6. Pickle Toothpaste

7. Pillow Tie

8. Extreme Chores

9. Pizza Sleeping Bag

10. Flipper Heels

11. Baby Sweeper

12. Air Conditioned Shoes

13. Diet Coke with Bacon

14. Foot-powered Bike

15. Picnic Pants

16. Bug Backpack

17. Which commercial is best?
Bring in your 30-second-to-1-minute commercial transcript to share with your group on Monday. 

18. Welcome!
Please take out your commercial transcripts, filled with masterful propaganda, persuasion, and rhetoric!

19. Rhetorical Devices Advertisement Project
Groups, but each person writes at least
one line. Write out the transcript.
Perfectly use the pillars of persuasion.
Pick 1+ form of advanced rhetoric per person to add to commercial.
Who is the target audience? How does it persuade others? What rhetorical devices does your ad use? Convince with purpose.

20. Rhetorical Devices Advertisement Project
Write a short (2 pieces of evidence) paragraph to justify the excellence of your commercial.
Thesis with its specific, important effect caused by one type of advanced rhetoric.
Evidence from commercial.
Analysis.
Conclusion.
Perfect MLA.

21. Advanced Rhetoric Commercials
Your group will go, sharing your most effective advanced rhetoric from the commercial.
Then you’ll name the effect of the advanced rhetoric.

22. Commercial Advanced Rhetoric
1 term per person.
Use it in your commercial.
Explain it afterward.
Write the paragraph.
Help us learn!

23. Commercial example, one person’s part
Buy the Flight shoes, says legendary jumper Michael Jordan, who knows about the best shoes.
Buy the Flight shoes, confirms the ESPN study of the best shoes.

24. Paragraph Details 5-12 sentences
Thesis example: In the commercial “Cool Title,” extensive anaphora demonstrates that PRODUCT NAME is ______________. (something like “clearly more healthful than its competition.”)

25. So-so commercial paragraph example
The anaphora in the “Flight Shoes” links the commercial’s ideas, adding urgency to demand action. While the first sentence uses ethos (specifically, a person) after the anaphora, the second uses a company to establish credibility as well as more logos. Disconnected, their power is limited. But the anaphora connects them; it makes Jordan and ESPN’s message more similar and more powerful. Because of its power to link ideas, the commercial’s anaphora improves its effectiveness.

26. Culminating Paragraph
Rubric (24 points at 4 per criterion)
Title: Creative, on topic Thesis: arguable, specific, important Evidence: 2 solid pieces if you can (3 cap for 1) Analysis: connects thoroughly to show how evidence proves thesis Conclusion: restate thesis MLA: perfect

27. Culminating Paragraph Reminders
MLA No “I” Thesis: specific: Important: Evidence: lines from commercials

28. Culminating Paragraph Ideas
Effect of literary devices: clear connection between history, poetic art, comparison between transitions Thesis: specific: Important: Evidence: lines from poems, details from poets’ lives, or relevant historical info