1. Save Lives & Honor Wishes
RightCare Foundation Strategic Plan
Save Lives & Honor Wishes
Governance - Healthy
Board of Directors & Organizational Structure Champion: Gerry
Financial Sustainability Champion: Steve/Gerry
Thriving Programs Champion: Don
Strategy
Advocacy & Public Policy
Champion: Steve
Branding Marketing & PR
Champion: Kathleen
Develop comm (PR) plan - outreach
Goal 1
Formalized Policies & Procedures
Mulit-lingual Public Education Campaign
Submit 4 – 6 Grant Requests
Formalize IRAP Program
Create Content Mktg. Plan & Digital Strategy
Strong working committee
Intro draft Leg 2016/2017
Secure Paying Customers by 6/2016
Goal 2
Expand IRAP to 25 sites by 12/31/16
Fundraising Event Schedule. Direct donation by 1/31/16
Update & Maintain Website to Stable & Secure Platform
Add 1-3 Board members by 12/2016
Continue work with AZAG/GACA/GCU
Secure Major CCRC Customers
Goal 3
Recruit & Train Digital Mktg. Volunteers to execute strategy
Create Pres. Advisory Council
Disseminate reports/key data
Cost benefit analysis for IRAP
Establish Training Program/ Dept.
Action Item
Board Descrip., ID needed skills/roles
Dev public policy position
Identify 15 possible funders (Corp./Found.)
Expand Phoenix Housing Program
Hosting & Web Maint. plan by 12/31
Action Item
Schedule of Board Mtgs. For 2016 by 12/31
Replicate Public Housing Program x 2 cities
Involve key associations
Develop pricing structure for IRAP
Engage PR and Ad firms
Action Item
Cultivate Board Candidates
Formalize relation with FD’s & validators
Explore new programs/revenue/TX
Recruit/orient volunteer trainers
Developing Key Messaging/Collateral
Action Item
Objectives