1. Welcome and overview on AAXO
- Carol weaving-

2. Who is AAXO?
A dynamic and credible new voice for exhibition organisers : the Association of African Exhibition Organisers (AAXO)
Our aim is to collectively represent professional exhibition organisers and to regulate conduct in the interest of the industry and exhibitors and establish opportunities for growth and success
In order to initiate a more successful relationship between exhibitors and exhibition organisers, a credible governing body is required.

3. Who is AAXO?
AAXO is an industry pioneer, with a proactive approach towards promoting and serving the exhibition industry.
With the increased complexity evident in the industry, the shifting media landscape and the constant pressure on exhibition organisers to provide a return on investment for exhibitors, there is a need for improved leadership and an emphasis on flexibility and innovation

4. What are AAXO’s Priorities
REGULATE
EDUCATE / training organisers and exhibitors
NETWORK
ADD VALUE
REPRESENT
RESEARCH
MOVE FORWARD & CREATE CHANGE

5. How does AAXO benefit exhibitors
AAXO membership is a symbol of the quality and credibility of an exhibition.
Exhibitor Benefits
Exhibitor guidelines
Tips
Mediation process
Exhibitor training day

6. How does AAXO benefit exhibitors
AAXO Approved Badge (Organisers)
ABC audit – Verify visitor numbers
Market research – Trends / ROI

7. Exhibitions – the understated marketing medium
Exhibitions are a powerful platform to stimulate trade and attract foreign investment to the African continent.
Exhibitions are a powerful marketing medium that brings potential customers right to your door-step:
Face to face interaction
Question and answer sessions
Product demonstrations
Engaging brand experience

8. sponsors

9. AAXO SOCIAL MEDIA CHANNELS
Website:
Facebook:
Exhibition Organisers
Twitter:
#aaxoinsights