1. Compact coffee centre Trainers Notes-
Ask delegates who would buy a coffee centre?. Get someone who is looking for restaurant quality coffee , “Starbucks” experience at home. Someone who likes to entertain, someone who likes gadgets. 1

2. Compact coffee centre-Interior
Accessory drawer
Coffee bean
container
Main switch
Ground coffee
drawer
Water tank
2.4 litre
Milk ‘Thermos’
Container
0.5 litre
Trainers Notes-
Water Tank- 2.4 litres of water
Milk Container- 0.5 litres of milk, cold for up to 6 hrs, if appliance not used a reminder will appear in the TFT display, is the Milk Fresh? Not Dishwasher Safe.
Coffee
Grinds container
Drip tray

3. Compact coffee centre-Key benefits
Finest espresso, cappuccino and latte macchiato results
8 memory ‘My Coffee’ settings
Easy and intuitive user interface control
Easy access and handling of water and bean containers
Automatic cleaning of milk system
First built-in espresso maker which brews two cups of milk beverages (such as cappuccino) simultaneously
Easier installation
Additional niche possibilities for kitchen planning
Less energy consumption
Trainers Notes-
Cover each of the key benefits

4. Compact coffee centre-Operation
SensoFlow System ensures the optimal brewing temperature to release the perfect aroma
Touch-screen TFT-display
The interior (water & bean tanks etc.) will be accessed by a new front door instead of pulling out the appliance
Trainers Notes-
Cover each operational benefit

5. Compact coffee centre-Operation
The appliance‘s milk system is cleaned automatically after each milk beverage
For all beverages two cups can be brewed simultaneously at the press of one button
Installation possible next to wall to the right; formerly 20cm space required
Customer is able to switch off appliance completely (0 kWh energy consumption in off mode)
Trainers Notes-
Cover each operational benefit

6. Senso flow – water heating system
Flow heater
System heats just on demand.
No energy loss during stand by.
Perfect temperature adjustment.
Perfect aroma for every cup.
Fastest first cup.
High energy efficiency.
Trainers Notes-
Talk about systems using thermo blocks to heat water, (blocks of metal heated ,water passed through to heat up) Takes time not efficient .New Senso flow system, heats on demand, just takes water required, no waste of energy, doesn’t loose energy on stand by. Excellent temperature adjustment for the perfect cup of coffee (Normal, high and Max highest temperature 94 degree, otherwise coffee is burnt ) Fastest first cup on the market ( 30 seconds). 6

7. Pulsation silencer Consumer benefit
Reduced sound during the brewing process
Functionality
A damper element below the pump minimizes shock waves
which otherwise would spread in the water
Trainers Notes-
From September models onwards

8. Silent ceram drive – ceramic grinder
Perfect aroma for every cup.
Extremely low noise level.
Extremely durable.
Extremely consistent grinding performance.
Grinding degree can be controlled in 4 levels.
Trainers Notes-
Other manufacturers use burr metal grinders. Our ceramic grinder is, adjustable, extremely durable ( Ceramic brakes used in Formula 1 due to durability and performance) . Consistent grind time after time, extremely low noise level, important if sited in a dinning room. 8

9. aromaDoubleShot function
Consumer benefit
Intensive coffee flavour even with large quantities without bitter aftertaste.
Latte Macchiato with doubly strong espresso at the push of one button
obtaining an even stronger coffee without a compromise on aroma.
Functionality
With the aromaDoubleShot function the coffee is prepared in 2 steps, i.e.
2 times grinding and 2 times brewing.
With each brewing process less liquid flows through the brewing
chamber so fewer of the bitter aromas are extracted.
Coffee simply tastes better.

10. Thank you Trainers Notes-
Demonstrate the machines functionality and then get every one to make a drink if in showroom. 10