1. SiMobility Innovative technology that moves you.
Unrestricted © Siemens AG 2016
siemens.com/mobility

2. Transportation is complex.

3. 50 HOURS
57 PERCENT
6 OUT OF 10
Duration of time drivers waste annually searching for parking
Amount of travelers looking for ways to optimize their journeys
Number of customers desiring location-based information

4. Today’s operators, new service providers, and city authorities have to focus on strategic goals, while addressing travelers’ challenges.

5. Where do I need to get off the bus? Where can I buy a ticket?
Which connections do I have at my destination?
How will weather influence my commute?
How much time do I have for my connection?
Which ticket should I buy?
On which App can I find my information?
How much time do I have for my connection?

6. Are there innovative solutions for today’s smart city which simplify travel while maximizing the travel experience for…

7. TRAVELERS
OPERATORS
CITY AUTHORITIES

8. How can I travel quickly and comfortably, mixing and matching all available transportation?
TRAVELER

9. And what about bike- and car-sharing? Is that included?
TRAVELER

10. OPERATOR
TRAVELER

11. How can I increase revenue and my share of the urban transport landscape?
OPERATOR

12. And how can I use real-time data more effectively to cater to my travelers’ needs?
OPERATOR

13. CITY AUTHORITY
OPERATOR

14. How can I intelligently optimize the utilization of my transportation network?
CITY AUTHORITY

15. And what else can I do to make my city more attractive?
CITY AUTHORITY

16. The Answer:
SiMobility uses innovative IT-solutions to leverage transportation for travelers, operators, and city authorities.

17. Here’s how it works …

18. A traveler asks himself …

19. How can I get to the airport quickly, now?
TRAVELER

20. Destination:
When:
Airport
Now
TRAVELER

21. BENEFITS Simplified trip planning, from door-to-door
Overview of all available transportation alternatives at-a-glance
Destination:
Airport
TIME
15:00
15:05
15:15
15:20
15:25
15:30
START
ARRIVAL
TRAVELER

22. An operator asks himself …

23. How can I optimize my capacity and use real-time data to cater to my customers’ needs?
OPERATOR

24. BENEFITS Match demand with supply Improved traveler experience
SUPPLY & DEMAND
OPERATOR

25. A city authority asks herself …

26. How can I be sure that I have just the right balance of car sharing, bike sharing, and public transportation?
CITY AUTHORITY

27. BENEFITS Increased transparency More balanced transportation network
MODAL SPLIT
CITY AUTHORITY

28. The actual journey begins.
We accompany our traveler, as he steps out the door …

29. How do I get to the bus stop – and can I grab a coffee on the way?
TRAVELER

30. BENEFITS Location based guidance and navigation
Ability to incorporate additional mid- trip stops as desired
TRAVELER

31. How do I get my ticket?
TRAVELER

32. BENEFITS Faster commutes Automatic, effortless ticketing
Best price guarantee
Your best price ticket has been purchased via SiMobility
NOTIFICATION
TRAVELER

33. I’m stuck! What can I do?
TRAVELER

34. BENEFITS Alteration of trip route based on real-time information
Heavy traffic!
 better use bike sharing!
NOTIFICATION
TRAVELER

35. OPERATOR
TRAVELER

36. Which route and transportation method are my customers taking?
OPERATOR

37. BENEFITS Know your customers via automatic data acquisition
Attract more travelers by offering tailored services
USAGE & REVENUE
OPERATOR

38. CITY AUTHORITY
OPERATOR

39. Does the transportation situation in my city meet expectations?
CITY AUTHORITY

40. BENEFITS Better utilization of transport network
Optimized distribution of commuters
DISTRIBUTION
DISTRIBUTION
CITY AUTHORITY

41. The journey is over, but the benefits just keep coming …

42. I arrived, safely and comfortably!
TRAVELER

43. How much did I spend on my journey?
TRAVELER

44. BENEFITS Simplified payment Best price guarantee Fast journey TRAVELER
Invoice
TOTAL
TRAVELER

45. OPERATOR
TRAVELER

46. Did my passenger effectively use my transportation network
Did my passenger effectively use my transportation network? Was he happy?
OPERATOR

47. BENEFITS Better able to meet and anticipate transportation demands
Statistical data enables better infrastructure planning
USAGE
0 %
100 %
OPERATOR

48. CITY AUTHORITY
OPERATOR

49. How can I optimize the transportation infrastructure in the future?
CITY AUTHORITY

50. USAGE SUMMARY
DAILY
DAILY
WEEKLY
MONTHLY
CITY AUTHORITY

51. BENEFITS
Adapt public transport models as needed based on relevant statistical data
Improve overall city image
USAGE SUMMARY
DAILY
WEEKLY
MONTHLY
CITY AUTHORITY

52. TRAVELER
CITY AUTHORITY

53. SiMobility?
TRAVELER

54. It’s like having a buddy with me who knows all the best fares and routes.
TRAVELER

55. And I love having a best-price ticket guarantee, without even having to buy a ticket!
TRAVELER

56. OPERATOR
TRAVELER

57. SiMobility?
OPERATOR

58. It’s like having a consultant who knows which measures are necessary to meet changing demands.
OPERATOR

59. This allows me to keep customers satisfied and improve revenue!
OPERATOR

60. CITY AUTHORITY
OPERATOR

61. SiMobility?
CITY AUTHORITY

62. It’s like having an analytical department that monitors changing demands.
CITY AUTHORITY

63. Ultimately, that improves thoroughfare and makes my city as green and attractive as possible.
CITY AUTHORITY

64. TRAVELERS
OPERATORS
CITY AUTHORITIES

65. Future-oriented technology, to keep up with evolving trends.

66. Seamless mobility pricing
Interconnected sensor networks
Autonomous driving
Mobility on demand
Digital services and new business models
Seamless mobility pricing
Augmented reality
IT-based capacity maximization
Personal mobility assistance

67. Innovative technology that moves you.
SiMobility:
Innovative technology that moves you.

68. VBB Germany*
*Berlin Transit Authority

69. OBJECTIVE CHALLENGES SCOPE
Inter- and multimodal information, including public transport, car sharing, bike sharing, parking and taxi
CHALLENGES
Large number of service operators - proprietary interfaces
varying data quality
different integration strategies
legal restrictions on data usage
SCOPE
Sourcing, aggregating, managing, delivering data for the upgrade of “VBB- Fahrinfo” with car sharing, bike sharing, parking and taxi
Creating a true alternative to car ownership

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