1. Digital Identity and My Data as Business Enablers 1 My Data @Helsinki Pekka Turpeinen, Business Architect

2. Productivity User experience M2M & IoT Offering Renewal My Data, Open Data, Big Data Cloud Software defined networks Mobility Unified communications Business innovations Business opportunities Technology enablers Growth Business models

3. Digital Identity and Other Trust Services Digital Identity and Other Trust Services

4. Sonera Certification Authority (CA) Web Trust audited since 2003 Servers identity (SSL certificates) VPN – gateway certificates Datanet – encryption Managed LAN – device certificates Skype 4 Business – encryption Email – encryption TS Cloud – device certificates Sonera Mobile ID – Digital ID in user’s mobile phone Sonera Identifications Service, powered by Mobile Connect (cross border trust)

5. Digital identity allows a person to prove her identity in digital services. Mobile ID + PIN Physical IdentityDigital Identity + Passport Driver’s license Card (+ PIN) Something you have (+ know)

6. Consent & Control Secure Access Click & Collect Shopping Call Center Banking / Payment Data sharing

7. - LEVEL OF SECURITY + - EASE OF USE + Digital Authentication Options Facebook login One-time password Smart card Online registration/login form SMS One-time password Mobile ID

8. Case Mobility as a Service

9. New better travel chains  MaaS (Mobility as a Service) Today we own vehicles (car, bike, motorcycle etc). We buy separate tickets for mass or private transportation. MaaS means buying Mobility as a Service. Target: By combining several vehicles and ways of travelling together we are able to tailormade door-to-door journey experience. The travelling experience is complete, flexible, cost-effective and easy to manage and purchase.

10. Easy and effortless traffic - Sonera Reissu service Routing; start point, destination, time, passengers. You get best mix of transportation options E-tickets Payments through credit card, stored with your account Shared taxi by default, private taxi as an option Personal data Anonymous data  development of routing, shared resources, time tables, quality of service, pricing

11. Case e-Health

12. Click to edit Master title style The change in care and healthcare From institution to home

13. Click to edit Master title style Sensors and health technology – Threat or support?

14. Click to edit Master title style Sonera in healthcare Wellness Open Care Hospitalized Care Acute medical care Specialized care Rehab Home Open medical care Inside the care Care Gray boxes indicate conservation areas with great potential for rapid efficiency gains through digital eHealth solutions Homecare Home Prevention and health care Before medical care Monitoring the health process Care at a distance Care for elderly

15. New business opportunities Data, including My Data, offers fuel for innovations and renewal Service design Co-creation with users Building trust is crucial Privacy protection, consent of usage and integrity of data My Data completes...My Identity!

16. pekka.turpeinen@teliacompany.com Thank you! Contact please Pekka Turpeinen +358 40 503 1008