2. Digital strategies for raising funds from Christian audiences
Peter Kerridge CEO, Premier

3. The digital fundraising landscape
£2.4bn given online in UK per annum.
16% of giving was online in 2015 vs 7% in (Source: CAF)
8% by cheque.
10%-20% online growth per year.
14% of online gifts made on a mobile device. (Source: npEngage 2015)
45% YoY mobile gift growth.

4. The heart of digital fundraising
Traffic
Conversion Rate
Revenue
Average Gift
Revenue = Traffic x Conversion Rate x Average Gift. All digital fundraising strategies should be targeting at least one of these metrics.

5. The heart of digital fundraising
Traffic
Conversion Rate
Revenue
Average Gift
Revenue = Traffic x Conversion Rate x Average Gift. All digital fundraising strategies should be targeting at least one of these metrics.

6. The donor journey Awareness Interest Desire Action Video Email Website
Social Media
SMS
Awareness
Interest
Desire
Action

7. Improving your conversion rate
Motivation
Friction

8. Motivating your traffic
Motivated Traffic
Clear goal
Why?
Testimony
Social Proof
Clear ask
Urgency

9. Clear goal

10. Why?

11. Testimony

12. Social Proof

13. Clear ask

14. Urgency

15. Improving your conversion rate
Motivation
Friction

16. Digital Fundraising 101: Conversion Rate
Donors
Friction
Page load time
Layout
Inconsistency
Quality
Length
Unclear or inappropriate ask
Motivation
A/B testing
Mobile optimisation : 50% s read on mobile, 14% of gifts (PocketCause.org)

17. Page load time

18. Bad layout

19. Inconsistency

20. Poor quality

21. Length

22. Digital strategies for raising funds from Christian audiences
Peter Kerridge CEO, Premier