1. CORPORATE PHILANTHROPY
LEVERAGING THE CORPORATE GIFT to make an impact
Carolyn Johnson
Vice President of Communications & Development
Goodwill Industries of Southwest Florida
(239)

2. Familiar fundraising Toolbox

3. fundraising Toolbox
Corporations

4. WHY DO Corporations GIVE

5. the idea that businesses should balance profit-making activities with activities that benefit society.

6. Built to Serve

7. The Tax Cuts and Jobs Act reduces corporate tax rate from 38% to 21% sparking a boom in business that ultimately lifts their own profits AND PAYCHECKS to employees WHO BOTH CARE & GIVE.

8. In Theory …
Corporations will hire more “Non-Itemizers” whose increased disposable income can be shared with nonprofits. Corporations will hire more “Itemizers” who will use their increased tax deduction (50% to 60%) to fund important causes. Corporations will have more “Marketing Dollars” to invest in charity. (100% write-off) Corporations will have more “Charitable Dollars” to invest in charity. (50% write-off)

9. It’s already happening
Boeing declared that they would spend $300 million on “employee-related and charitable investments” because of the tax plan.
Wells Fargo announced that they would increase donations to nonprofits and community organizations in excess of $400 million in 2018.

10. Get Ready: Do your HOMEWORK
Your Corporate Partners are Closer than you Think
-Businesses are looking for relevant partners with common ground who understand their proposition and can demonstrate value in a relationship. Must demonstrate impact.
“What value do you bring to the table– is it brand alignment and recognition? Is it CSR [corporate social responsibility]? Is it an opportunity to engage and develop their staff? 

11. Break it down $ for $: tug at their heartstrings
Your $500 gift means Goodwill Industries of Southwest Florida can provide two future entrepreneurs a six-week, or 12 module small business training course to assist them in their pursuit of opening their own business. Your $1, 200 gift means Goodwill Industries of Southwest Florida can provide a two- week paid internship in our stores or a quarter of class activities in our Pathways to Opportunity Program

12. They Are Business People: Talk business
We (the non-profit) spent $150,000 with you last year for X services. Thank you… if you could just give us back 10% of that each quarter….

13. You’ve sealed the deal now show the love
Thank you letters
Phone calls
Special Recognition
SHOW THE IMPACT!

14. Economic and Fiscal Impact
Florida Goodwills
Economic and Fiscal Impact
2016

15. Community Placements

16. What is “impact analysis”?
(1) ECONOMIC IMPACT = jobs, wages and economic “output”
(2) FISCAL IMPACT = governmental revenues generated

17. Florida Goodwills
The nine Florida Goodwills, that participated, placed over 30,519 people into jobs in 2016 (excluding placements within local Goodwills).
For perspective, the state of Florida added 275,700 net new jobs in 2016 over 2015.
Note: Estimated retention of Goodwill placements was at least 5 months.
Goodwill Industries of South Florida does not provide soft-touch service.  Many of their community placements are accounted for in the operations impact tables, as they are placed internally at local retail stores. 17

18. Community Placement Inputs of 9 Florida Goodwills
Organization
Direct Jobs (Placements)
Weighted Avg. Hourly Wage
Weighted Avg. Hours per week
Weighted Avg. Mos. Employed
Goodwill Industries of North Florida
14,613
$10.33 30 4
Goodwill Industries of South Florida 85
$10.18 29 7
Goodwill Industries of Southwest Florida
1,259
$9.56 9
Goodwill Industries of Central Florida
8,547
$10.15 35 6
Goodwill Industries-Manasota
621
$11.56 3
Goodwill Industries-Suncoast
4,503
$10.80 37
Goodwill Industries-Big Bend
482
$9.47
Gulfstream Goodwill Industries
383
$10.07
Goodwill Easter Seals of Gulf Coast 26
$15.29 21 12
Total
30,519 33 5
Not Changed
NOTES
1 The total may not equal the sum of the impacts due to rounding.
2 All of the above figures are based on current tax rates.
3 Goodwill Industries of South Florida does not provide soft-touch service.
Source: Elliott D. Pollack & Company; IMPLAN

19. YEAR IN REVIEW…
Goodwill Industries of Southwest Florida, Inc. helped more than 30,000 Southwest Floridians become more independent in cents of every dollar supports our Goodwill Mission. Goodwill has maintained programs, services, and partnerships in Southwest Florida for more than 50 years. More than 9,400 individuals received Goodwill assistance through four neighborhood outreach centers. 10,650 new clients turned to Goodwill Job-Link Centers for employment services, skills training, and family strengthening services.

20. CORPORATE PHILANTHROPY
THANK YOU
CORPORATE PHILANTHROPY
LEVERAGING THE CORPORATE GIFT to make an impact
Carolyn Johnson
Vice President of Communications & Development
Goodwill Industries of Southwest Florida
(239)