1. Promotion/Performance
Maslow’s
Hierarchy
of Needs
Career
Promotion/Performance
Management
Job title/Respect
Work Friends/
Positive setting
Pension/
Healthcare
Salary

2. Background
Psychologist Abraham Maslow first introduced his concept of a hierarchy of needs in his book, Motivation and Personality (1943).
The idea is that while people aim to meet basic needs, they seek to meet successively higher needs in the form of a hierarchy.
The four levels (lower-order needs) are considered physiological needs, while the top level is considered growth needs. The lower level needs need to be satisfied before higher-order needs can influence behaviour.