1. Introduction to Business & Marketing
Communication Tools
Introduction to Business & Marketing

2. What is Communication?
Communication is the process of exchanging messages between a sender & receiver.
Communication skills are used to send & receive messages by listening, reading, speaking and writing.

3. The Communication Process
Barriers
Message
Feedback
Sender
Receiver
Channel
Message
Barriers
Feedback

4. Communication Channels
Channels are the avenues through which messages are delivered, also known as “media.”
Several factors will affect which channel you use to deliver the message.
Accuracy Quality of Message
Capacity how much content needs to be delivered?
Cost
Need for Feedback
Speed

5. Communication Barriers
Verbal
Physical
Vague or unclear vocabulary
Foreign language or dialect
Jargon vs. Layman’s Terms
Geographic location
Visual distractions
Noise

6. Describe business / marketing communication tools and ways they are used in the workplace.
Task 61

7. Communication Tools Apps Teleconference / Videoconference Blogging
Telephone
Text
Fax
Voice Messages
Social Networking

8. Comm. Tools Worksheet
Description What is it? Is it a form of formal or informal communication?
Business & Marketing Is it used for business-to- customer communication, employee communication, etc.?
Channel Considerations Does it offer high or low accuracy, capacity, and cost? Does it offer an opportunity for feedback? Is it timely?
Potential Barriers Consider how the message might be interrupted.

9. How does time affect workers’ selection of communication media in a business?
Think About It

10. Demonstrate professional communication skills.
Task 62

11. Professional Communication
Common forms of professional communication include:
Business Letters
Memos
Reports

12. What’s the Difference?
Technical Terminology Vocabulary words that are specific to a particular business or industry.
Jargon Vocabulary words or expressions used by a particular profession or group of people (i.e., legal jargon).
Layman’s Terms Words or terms that the average individual, or someone without specific knowledge of a certain subject, understands.

13. Think About It
How might the use of slang and jargon between people from different cultures impact business communication ?

14. Professionalism
Identify two rules or best practices for business communication.
Telephone: Electronic Etiquette
Netiquette
Social Media

15. Critique
Can you identify what’s right and what’s wrong with each?

16. Mon. February 8, 2016 Today’s Agenda Objectives Closure Homework
(61) Describe business / marketing communication tools and ways they are used in the workplace.
(62) Demonstrate professional communication skills.
Homework
None 
Today’s Agenda
BRO Time
Super Bowl Homework Your worksheet will be collected after class discussion.
Communication Tools PowerPoint & Notes. Tools Worksheet. Critique & Assignment.
Ethics Illustration – Presentations!
Closure
Provide an example of electronic etiquette (telephone) and netiquette ( ) professionalism.

17. Writing a Professional Email
TASK: Compose a professional to a teacher requesting information about a potential course offering for next year.
ESSENTIAL QUESTION: Which classes are you considering for your schedule next year?
REQUIREMENTS: specific subject line, formal communication style, concise content
ASSIGNMENT: Word Document on VISION